How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Are you ready to take your branding game to the next level? It’s time to get creative and bring your brand to life through storytelling! Your brand story is what sets you apart from the rest and makes a lasting impression on your audience. In this article, we’ll explore the importance of telling your brand […]
It all started with a bite – a single bite of a Magnolia Bakery cupcake on the hit show Sex and the City. From that moment on, Magnolia Bakery became an institution in the West Village of New York City. Its cupcakes and other baked treats became a pop-culture phenomenon featured in films and TV […]
Temu, the Chinese e-commerce platform, has ambitious plans for global expansion, targeting $3 billion in sales through its platform this year and a staggering $30 billion by 2027. This is a significant shift from the traditional focus of Chinese e-commerce firms on emerging markets, such as Southeast Asia, and marks a growing interest in developed […]
Building customer loyalty can take a while, your customers would definitely not start choosing you over the other hundreds of competitors overnight. It takes brand awareness building and nurturing to get a constant string of loyal customers making a beeline for your eCommerce store always. But there are a lot more benefits to creating a […]
Marketing is all about communication—the way you advertise your business is the kind of message you put across. With a simple shift in focus or approach to communication, the type of audience your business will attract changes drastically. But that doesn’t mean a kind of marketing strategy is less effective than the other—each has its […]
The DTC industry is seeing a shift in the way brands are changing the way they approach new customers. That’s why we’ve observed a sharp rise in the number of pop-up or brick-and-mortar stores. DTC brands are opting to invest in opening up retail stores while running their eCommerce websites to give their customers an […]
Retaining customers is essential for a consistent income as a business, for growth, and for acquiring new ones. Regardless of the scale of your business, ever since the DTC industry has seen a sharp rise in the number of people seeking personalized services from brands, scaling up is the only way to sustain yourself in […]
Marketing is now a lot more than simply putting out the word about your business. Reaching your customers where they spend their time the most, catering to their needs on multiple channels, and creating a cohesive omnichannel experience keeping in mind consumer needs and convenience—altogether creates a lifecycle marketing strategy. It is designed to keep […]
In the last edition, we walked you through the idea of developing a lifecycle marketing strategy, how it can help build your DTC business, and how you can retain and acquire customers to the best of your abilities easily. But just the information wouldn’t suffice! Lifecycle marketing is an eCommerce business strategy that revolves around […]
Bounce rate is a major factor in the success of your website. It’s a metric that shows how many people leave after visiting your page and how many of them come back. If you have a high bounce rate, it means that people aren’t staying on your site long enough to see if they’re interested […]
