How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
This year marks the end of the road for Universal Analytics 360 as Google shifts its focus to Google Analytics 360 for paid users. This transition isn’t optional or something you can delay, and time is of the essence. Moving forward, there’s a notable departure from the previous analytics framework, and migrating data between the […]
What’s Happening: Starting in June, Google Ads will automatically stop showing ads for certain keywords that aren’t getting any attention. What Counts as “Not Getting Attention”: Keywords that haven’t been clicked or seen by anyone in the past year will be paused. Why It Matters: Google says having these inactive keywords can drag down how […]
A data clean room serves as a fortified digital haven where multiple entities can exchange user data and collaborate, all while upholding stringent privacy protocols. Within this sanctuary, brands, media publishers, and advertisers can safely share first-party and other customer data, ensuring it remains protected and controlled. While data can be compared and analyzed for […]
Crafting a landing page that effortlessly converts isn’t a riddle anymore. The key lies in mastering its core ingredients—each element meticulously tailored to captivate and convert. Let’s delve into a strategic breakdown of the five pivotal components essential for a landing page that not only grabs attention but also drives action. Your headline serves as […]
In today’s digital landscape, the importance of accurate data analysis cannot be overstated. Businesses rely heavily on analytics to make informed decisions, understand customer behavior, and optimize their online presence. Google Analytics 4 (GA4) has emerged as a powerful tool for tracking and analyzing website traffic, but its effectiveness hinges on proper implementation. Unfortunately, many […]
In the dynamic realm of digital advertising, marketers are continually striving to optimize ad performance and elevate user experience. However, a persistent challenge persists: the disparity between ad clicks and actual website visits. This article delves into the significance of parallel tracking in addressing this issue and its transformative impact on digital marketing campaigns. Understanding […]
Visuals have been the king of marketing for a long time, but sound is making a powerful comeback! It’s no longer just background noise; strategic use of sound, known as audio branding, can be a game-changer for influencing consumer behavior and building a strong brand identity. ➡️ The Science Behind the Sounds! Our brains are […]
In today’s data-driven landscape, first-party data has emerged as a potent asset for marketers. Its accuracy, relevance, and compliance with privacy regulations make it a powerful tool for understanding customers, personalizing experiences, and driving successful marketing campaigns. Let’s explore the world of first-party data and its impact on modern marketing strategies. 📊 What Is First-Party […]
🚀 In the heart of the AI marketing revolution, tools like ChatGPT and Bard are transforming marketing landscapes, promising efficiency and results. But can AI deliver the authentic human touch customers crave? Let’s explore: AI isn’t just a tool but a strategic ally, empowering marketers to meet evolving customer expectations and forge meaningful connections at […]
In the realm of social media, where connections thrive, brands have the opportunity to rekindle lost relationships with their customers. Here are four precise strategies to win them back and foster authentic engagement: 1. Adapt Across Platforms 🌐: 2. Forge Strong Creator Partnerships 🤝: 3. Respect Privacy in Social Commerce Metrics 🛡️: 4. Cultivate Authentic […]
