How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
This year marks the end of the road for Universal Analytics 360 as Google shifts its focus to Google Analytics 360 for paid users. This transition isn’t optional or something you can delay, and time is of the essence. Moving forward, there’s a notable departure from the previous analytics framework, and migrating data between the […]
What’s Happening: Starting in June, Google Ads will automatically stop showing ads for certain keywords that aren’t getting any attention. What Counts as “Not Getting Attention”: Keywords that haven’t been clicked or seen by anyone in the past year will be paused. Why It Matters: Google says having these inactive keywords can drag down how […]
In today’s digital landscape, the importance of accurate data analysis cannot be overstated. Businesses rely heavily on analytics to make informed decisions, understand customer behavior, and optimize their online presence. Google Analytics 4 (GA4) has emerged as a powerful tool for tracking and analyzing website traffic, but its effectiveness hinges on proper implementation. Unfortunately, many […]
🍪 The Cookie Conundrum Unveiled Amid speculations and debates surrounding the impending extinction of third-party cookies in Google’s Chrome browser, one pressing question looms: When will marketers truly acknowledge the significance of this impending change? Despite the commencement of the cookie’s demise, the reaction from the marketing sphere has been notably subdued. 🔍 Searching for […]
Google has unveiled Gemini, its next-generation family of AI models, aiming to provide deeper collaboration and enhanced capabilities compared to their previous Bard product. This announcement introduces two key elements: 1. Gemini Advanced: Access to Ultra 1.0: This state-of-the-art AI model excels in complex tasks like coding, logical reasoning, nuanced instructions, and creative collaboration. Superior […]
In the dynamic landscape of digital analytics, mastering tools like the Measurement Protocol (MP) can be a game-changer for businesses striving to extract meaningful insights. In this guide, we’ll delve into the intricacies of MP and how it can revolutionize your analytics game in Google Analytics 4 (GA4). 1. Understanding Measurement Protocol: At its core, […]
Discover the comprehensive process for scheduling your ad customizers and maximizing the impact of your Google Ads campaigns. Follow these detailed steps for a seamless execution: 1. Create the Feed: Start by creating two sheets: The Parent sheet, and the Child sheet. The “Parent” sheet will act as the primary data source, while the child […]
Google Analytics 4 (GA4) is the latest iteration of the renowned web analytics tool, Google Analytics. It’s designed to give businesses deeper insights into user behavior and is crucial for optimizing online strategies. In this article, we will delve into what GA4 is, its key features, and why you should consider migrating to it. Understanding […]
In the ever-evolving digital advertising landscape, two major developments are making headlines: Google’s efforts to limit impressions from unproven advertisers and a controversial privacy bill in California. These developments reflect the ongoing struggle between advertisers, platforms, and consumers over data privacy and the quality of digital advertising. Google’s Move to Limit Impressions Google, the giant […]
In an era where digital advertising is a cornerstone of modern marketing strategies, ensuring brand safety and ethical ad placements has become a paramount concern for advertisers. Google, a tech giant that dominates the digital advertising landscape, recently made waves by announcing its commitment to refunding clients who were adversely affected by improper video ad […]
