How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
eBay’s Promoted Listings Advanced campaigns prioritize Above Standard and Top Rated Sellers’ listings at the top of search results for specific keywords, limited to four sponsored listings per search. Advanced campaigns now focus solely on the site where items are listed to improve performance. Using a second-price auction pay-per-click model, bids are influenced by factors […]
In an era where digital advertising is a cornerstone of modern marketing strategies, ensuring brand safety and ethical ad placements has become a paramount concern for advertisers. Google, a tech giant that dominates the digital advertising landscape, recently made waves by announcing its commitment to refunding clients who were adversely affected by improper video ad […]
One name has shone brighter than the rest in sales and marketing, capturing the attention of DTC dynamos and online-selling superheroes. The dazzling phenomenon known as the “Barbie” movie has graced the silver screen and ignited a firestorm of creativity and success across various industries. From Amazon’s algorithmic prowess to Shopify’s domain dominance and the […]
In today’s digital age, user-generated content (UGC) has emerged as a powerful tool for brands to connect with their audience and drive success. UGC refers to any content created by consumers or users of a brand’s product or service, whether it be reviews, testimonials, photos, videos, or social media posts. Leveraging UGC can have a […]
Maximizing revenue per visit is a primary objective for ecommerce businesses aiming to boost their bottom line. To achieve this, it is essential to understand the power of Conversion Rate Optimization (CRO) and Email Marketing strategies. This article will explore advanced techniques that can take your revenue per visit to the next level. By implementing […]
As inflation impacts consumer spending habits, consumer packaged goods (CPG) brands and retailers face the challenge of attracting customers while maintaining profitability. In this article, we will explore four effective strategies to drive sales and build customer loyalty in the face of inflation. Delivering value to consumers goes beyond simply lowering prices. A recent survey […]
Running high-ROI campaigns doesn’t have to be an intimidating task. With the right strategy and a touch of creativity, you can elevate your campaigns to new heights and achieve exceptional results. In this comprehensive guide, we will explore everything you need to know to run successful, high-ROI campaigns. 👉 Tip #1: Define your goals and […]
Holy kibble! The top dog of this year’s Super Bowl Ad Meter is none other than The Farmer’s Dog! Their pawsome 60-second commercial chronicles the lifetime of a chocolate Labrador named Bear, who grows up with his owner from childhood to adulthood. With a tail-wagging score of 6.56 out of 10, this in-house directed ad […]
The crisis of 2020 made everyone realize just how important mental health is, especially in the workplace. Be it physical problems from being in the office to mental stress from unmanaged workplace processes; a lot can affect your employees’ mental well-being, leading to hazardous consequences. Let’s Paint The Picture 🖼️ Mental Health Awareness is the […]
“Oh, shoot! It’s Father’s Day and I forgot to get something for dad. Let me run to the store quickly to pick something up!” We’re sure you’ve done this a few times (we’re guilty too). Here are some last-minute campaigns that you can run right before Father’s Day. 📱 Email & Social Media Campaigns A […]
