The DTC industry is seeing a shift in the way brands are changing the way they approach new customers. That’s why we’ve observed a sharp rise in the number of pop-up or brick-and-mortar stores. DTC brands are opting to invest in opening up retail stores while running their eCommerce websites to give their customers an omnichannel experience on another level.
Investing in a retail store and managing a fully-online sales channel can be demanding yet a savvy strategy. If you’re looking to dive deep, it’s ideal you take some time to walk through the economics of the plan entirely. But what holds the most importance, before you even think of flooring the accelerator on this strategy, are the kinds of benefits it brings to your business. Would it help? Let us walk you through why brick-and-mortar stores can also help your eCommerce sales.
🗨️ Gives Your Customers A New Way To Interact With You
Your customers are social beings who like the convenience of shopping online but wish to enjoy the experience of shopping in person. With a pop-up store, you allow them to experience your products first-hand.
🧑🤝🧑 Helps Build A Community
A big part of enjoying an in-person shopping experience is the sense of community. It becomes a social activity that many enjoy, associating your brand with it. Regardless of how small the store is (hence, the connotation of a “pop-up store”), you can leverage it to strengthen your relationship with your customers.
🎖️ Building Credibility
Shopping in-person allows customers to touch, feel, sense (perhaps, smell), and see your products in real time; this adds a whole new dimension to their shopping experience. The chance to see your products before making a purchase helps build brand credibility and encourages word-of-mouth marketing for your products and retail store.
📈 Customer Acquisition Costs Are Soaring
Building digital campaigns, running ads, and acquiring new customers—the costs of tapping into a new audience is increasing every day. User-friendly platforms, such as Shopify and Big Commerce, have given easy access to global entrepreneurs to kickstart their eCommerce businesses. Unfortunately, this has increased competition drastically, making it difficult to swim against the sea of never-ending DTC businesses.
Hence, a brick-and-mortar store is an excellent investment to look different and provide your customers with something new.
😊 Going Out Is Fun Again!
After being locked in for one’s safety throughout 2020, the year has now stirred new colors into the idea of going out to shop and enjoying the feeling again! So if your customers are looking for a fun shopping experience, it’s only ideal to be ready to give them just that.
✨ Chance To Be Engaging
In-person shoppers have a longer attention span when compared to online shoppers. Additionally, if they’re in your store, you’re basically eliminating all competition for a brief time. You can use their undivided attention now to wow them completely, persuading them to shop only for you!
Use attractive in-store offers and other incentives to provide them with additional benefits to shop in-store to have them come back for more. A brick-and-mortar store can give you many opportunities to give your brand image a new spin or improve it. Work on creating a bright and fresh store that aligns with your brand’s vision to give your customers an extended shopping experience of your DTC business.
