Retaining customers is essential for a consistent income as a business, for growth, and for acquiring new ones. Regardless of the scale of your business, ever since the DTC industry has seen a sharp rise in the number of people seeking personalized services from brands, scaling up is the only way to sustain yourself in this cutthroat industry.
That’s why it’s essential for your business to put together strategies—be it paid advertising, social media marketing, or an organic approach—that can help you scale your business while maintaining the important relationships you make with your existing audience.
#1 Open A Pop-Up Store In Low Engagement Areas
Indeed, you must’ve run an ad campaign by now. If you’re one to run different sets of ads based on various geographical locations within the country, you would’ve seen a difference in the engagement rates. Zone in on areas where you’re closing fewer leads and opening up pop-up stores in these locations. Perhaps, they wish to check out your products in person before buying from you. With this pop-up store, they’d not only interact with you more but also have a more fulfilling experience with your brand.
#2 Test Out A New Platform
If you’re trying to get the attention of new customers, trying out a new platform is your best bet. Users on Instagram and Pinterest might overlap, but you’ll surely find a few outliers. When building foundations on a new platform, switch things up a little! Surely repurpose your content but ensure you don’t repeat how you publish it, giving your users a new way to engage with your brand.
#3 Create Your Content Differently
If you wish to avoid migrating to a new platform, perhaps, switching the way you speak about your products/services can help you acquire new customers.
Change the way you create content, organic as well as sponsored ads, to reach new audiences. Although this might confuse or disappoint your existing audience; hence, it’s always better to try this on a new social media channel altogether.
#4 Launch A New Product/Service
With previous products/services manufactured, launched, and marketed effectively, you’ve already got business operations set in place. The easiest way then, to appeal to a new audience is to modify and create new products or services to cater to a vast sector or customers you’ve been missing out on. Of course, this is a strategy that may take more time to show any effects, but it’s a sure-shot way to grow your business.
#5 Live Streaming!
Live streaming is IN. With numerous platforms giving you opportunities to live stream your content for anyone to view, you simply cannot let this chance go. With each live stream, you can cater to a different section of the audience, giving everyone a chance to have a personalized experience with your brand. Acquiring new customers is difficult and challenging; it takes tons of effort from your team to develop a plan that suits your business’ needs and all the time and money you have to offer to initiate the strategy.
So spend some time understanding the kind of audience you wish to attract and strategize accordingly to ensure your team can hit all the targets as planned.
