How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
🍪 The Cookie Conundrum Unveiled Amid speculations and debates surrounding the impending extinction of third-party cookies in Google’s Chrome browser, one pressing question looms: When will marketers truly acknowledge the significance of this impending change? Despite the commencement of the cookie’s demise, the reaction from the marketing sphere has been notably subdued. 🔍 Searching for […]
Google has unveiled Gemini, its next-generation family of AI models, aiming to provide deeper collaboration and enhanced capabilities compared to their previous Bard product. This announcement introduces two key elements: 1. Gemini Advanced: Access to Ultra 1.0: This state-of-the-art AI model excels in complex tasks like coding, logical reasoning, nuanced instructions, and creative collaboration. Superior […]
In the dynamic landscape of digital analytics, mastering tools like the Measurement Protocol (MP) can be a game-changer for businesses striving to extract meaningful insights. In this guide, we’ll delve into the intricacies of MP and how it can revolutionize your analytics game in Google Analytics 4 (GA4). 1. Understanding Measurement Protocol: At its core, […]
Discover the comprehensive process for scheduling your ad customizers and maximizing the impact of your Google Ads campaigns. Follow these detailed steps for a seamless execution: 1. Create the Feed: Start by creating two sheets: The Parent sheet, and the Child sheet. The “Parent” sheet will act as the primary data source, while the child […]
Google Analytics 4 (GA4) is the latest iteration of the renowned web analytics tool, Google Analytics. It’s designed to give businesses deeper insights into user behavior and is crucial for optimizing online strategies. In this article, we will delve into what GA4 is, its key features, and why you should consider migrating to it. Understanding […]
In the ever-evolving digital advertising landscape, two major developments are making headlines: Google’s efforts to limit impressions from unproven advertisers and a controversial privacy bill in California. These developments reflect the ongoing struggle between advertisers, platforms, and consumers over data privacy and the quality of digital advertising. Google’s Move to Limit Impressions Google, the giant […]
In an era where digital advertising is a cornerstone of modern marketing strategies, ensuring brand safety and ethical ad placements has become a paramount concern for advertisers. Google, a tech giant that dominates the digital advertising landscape, recently made waves by announcing its commitment to refunding clients who were adversely affected by improper video ad […]
Omnicom, one of the world’s leading advertising holding companies, recently announced a groundbreaking partnership with Google focused on generative artificial intelligence (AI). This strategic collaboration has the potential to revolutionize the ad industry by harnessing the power of AI to enhance creativity, streamline campaign management, and drive more effective advertising strategies. In this article, we […]
The realm of AI-assisted search is experiencing a revolution, with Google, Microsoft, and Apple competing for market share. While Google has long dominated the nonretail battleground, recent developments suggest a shifting landscape as Microsoft’s conversational search and Apple’s App Store ads gain momentum. Microsoft’s Bet on Conversational Search: Microsoft’s early investment in conversational search is […]
As an online business owner, you may have experienced the frustration of having potential customers visit your website but leave without making a purchase. This can be a common occurrence, but it doesn’t have to be the end of the road. With the right tactics, you can bring those website visitors back and turn them […]
