TikTok Search Ads: A New Challenger to Google Ads? 🔍
How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
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TikTok has become a dominant force in the world of social media, with its addictive short-form videos capturing the attention of millions of users worldwide. As a marketer, understanding and harnessing the technical aspects of TikTok is crucial for unlocking its marketing potential. In this comprehensive guide, we will delve into the intricate workings of […]
Apple’s long-awaited AR headset, Vision Pro, has finally arrived, introducing a new era of spatial computing. While the ultimate fate of this groundbreaking device is yet to be determined, one thing is certain – its impact on various industries, including ecommerce, is bound to be significant. In this article, we will explore how Apple’s AR […]
Meta CEO Mark Zuckerberg made headlines recently after announcing the company’s latest virtual reality (VR) headset, the Quest 3, amidst his busy schedule of intense workouts and martial arts tournaments over the Memorial Day weekend. This new device, set to be released in the fall, promises improved graphics performance, a slimmer design, and more powerful […]
In today’s digital age, user-generated content (UGC) has emerged as a powerful tool for brands to connect with their audience and drive success. UGC refers to any content created by consumers or users of a brand’s product or service, whether it be reviews, testimonials, photos, videos, or social media posts. Leveraging UGC can have a […]
LGBTQ+ identification and visibility worldwide, revealing a noticeable generational divide. This shift in societal norms carries significant implications for businesses and marketers, as consumer behavior aligns more closely with values of representation and authenticity. In this article, we will explore the findings of these studies, highlighting the increasing LGBTQ+ identification among younger generations and the […]
The rapid advancement of artificial intelligence (AI) poses challenges for women in the workforce, particularly in industries such as marketing and direct-to-consumer (DTC). This article delves into the perspective of women who may face job losses due to AI, examines the gender dynamics in these industries, and offers strategies for women to adapt and overcome […]
In the ever-evolving landscape of retail, physical stores continue to be the primary driver of sales, with a staggering 84% of total retail transactions projected to occur within brick-and-mortar establishments this year. To seize a larger portion of this in-store pie, brands must recognize the importance of investing in their non-eCommerce marketing endeavors. This article […]
Exploring the realm of retail media unveils a world of immense potential and excitement. This emerging trend in the digital landscape has captured the attention of businesses and marketers alike, and for good reason. Its profound impact on consumer behavior and the shopping journey makes it a thrilling prospect to delve into. The digital revolution […]
Efficient inventory management and order fulfillment are fundamental pillars for any business, significantly impacting customer satisfaction and overall profitability. By implementing effective systems and strategies to manage inventory and streamline order processing, businesses can optimize operations, minimize errors, and deliver exceptional customer experiences. In this article, we will delve into key tips and best practices […]
The realm of AI-assisted search is experiencing a revolution, with Google, Microsoft, and Apple competing for market share. While Google has long dominated the nonretail battleground, recent developments suggest a shifting landscape as Microsoft’s conversational search and Apple’s App Store ads gain momentum. Microsoft’s Bet on Conversational Search: Microsoft’s early investment in conversational search is […]
