How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
In the ever-evolving landscape of digital commerce, Amazon has emerged as a retail giant and a formidable force in the world of advertising through its Retail Media Network. As competition continues, Amazon maintains its dominance, leveraging its innovative strategies and expansive reach to reshape the advertising industry. The Rise of Amazon’s Advertising Retail Media Network […]
In an era where digital advertising is a cornerstone of modern marketing strategies, ensuring brand safety and ethical ad placements has become a paramount concern for advertisers. Google, a tech giant that dominates the digital advertising landscape, recently made waves by announcing its commitment to refunding clients who were adversely affected by improper video ad […]
One name has shone brighter than the rest in sales and marketing, capturing the attention of DTC dynamos and online-selling superheroes. The dazzling phenomenon known as the “Barbie” movie has graced the silver screen and ignited a firestorm of creativity and success across various industries. From Amazon’s algorithmic prowess to Shopify’s domain dominance and the […]
In the fast-paced world of e-commerce, few companies have made as significant an impact as Amazon. With its relentless pursuit of innovation and customer-centric approach, the tech giant continues to dominate the online retail landscape. Recently, Amazon’s Q2 2023 earnings report revealed that the company surpassed market expectations, once again demonstrating its prowess in the […]
Generative Artificial Intelligence (AI) is rapidly emerging as a transformative technology that transcends age barriers and captivates the imagination of both Millennials and Gen Z. Initially confined to academic and research circles, generative AI has now expanded its horizons to permeate various industries, revolutionizing creative processes, enhancing user experiences, and opening up new possibilities for […]
Social media platforms have become an integral part of our lives, connecting people globally and shaping digital experiences. As the virtual landscape evolves, the competition among tech giants intensifies, leading to an ever-evolving battleground for user engagement and market dominance. In recent times, Meta (formerly known as Facebook) and TikTok have emerged as two major […]
In the ever-competitive world of online retail, Amazon and Walmart are leaving no stone unturned to cater to the demands of their customers. One critical aspect that has emerged as a game-changer in the e-commerce space is the speed of delivery. Both retail giants are now focused on revolutionizing their supply chains by adopting automation […]
Instagram, the popular social media platform owned by Meta, is set to revolutionize the user experience by incorporating generative AI technology. This move aligns with Meta’s strategic focus on integrating AI across all its products. While consumer sentiment towards AI remains cautious, Instagram aims to bridge the gap by offering AI features as fun and […]
The landscape of digital advertising is constantly evolving, driven by technological advancements, changing consumer behaviors, and the strategies of major players in the industry. Several trends and developments are shaping the future of digital advertising, including the rise of Meta (formerly Facebook), Google’s evolving ecosystem, Apple’s privacy-focused approach, Amazon’s expanding advertising capabilities, and the growing […]
The US retail industry has faced significant challenges and disruptions in recent years, particularly due to the COVID-19 pandemic. However, there are signs of recovery and growth on the horizon. According to projections, US retail sales are expected to experience a 2.9% increase this year. In this article, we will delve into the factors driving […]
