More than 80% of US brands currently use social media for advertising. One must have seen sponsored social media ads while scrolling through social media applications like Instagram, Facebook, or Snapchat. These sponsored ads are used for brand awareness, engagement, increasing followers, leading generation, or downloading apps. And as everyone is aware of the increasing competition in the eCommerce world, every marketer wants their ads to appear on many social media users while keeping their social media budget balanced.
Let us break down five social media budget mistakes that a brand should avoid and their solutions-
- Not putting in smart campaign goals: It is important to plan the objectives of paid social media advertisement. The brand should be very clear about the purposes of the ads they are paying to run, and this is the only way to measure the success rate of the campaign that will help the brand identify what changes are required to make.
- Using the same advertisements on every social media platform: The brand should run different ads on different social media platforms. A single ad doesn’t need to fit all social media channels in paid social media advertisements. Every channel has a different approach and habit. And talking about the consumer’s perspective, they won’t find the same ad on each platform attractive.
- Not giving the same attention to the old consumers: Getting new consumers is so exciting and rewarding, but at the same time, brands should not stop giving the required attention to the existing consumers if the brand wants the consumers to stay for the long run which will eventually be beneficial for them.
- Avoiding A/B testing tools for social media ads: A/B testing tools offer a brand more value for the money spent on the sponsored ad by providing information about common social media habits that will help design future marketing strategies. It also helps to optimize the ad campaign by choosing the better option based on the aim of the ad by comparing two or more variables.
- Not hiring a digital marketing agency: Today, having a social media account is not rough for any brand. To grow the business, it is crucial to shake a hand with a digital marketing agency that can help the brand to boost its social media followers organically by making creative and eye-catchy content. Any marketing agency has a team of experts with innovative ideas and perfect tools to grow the brand’s business.
