How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Marketing technology platforms play a crucial role in how customer data is collected, activated, and used to engage audiences. To make the most of these tools, marketers need to develop two key competencies: capability assessment and tool procurement. These skills empower marketers to select the right tools, guide procurement teams, and build seamless martech stacks […]
Google Shopping ads are a powerhouse for generating revenue, but to unlock their full potential, effective bid management is essential. Whether you’re part of an in-house team or working at an agency, knowing how to fine-tune your bidding strategy is the key to scaling your campaigns and achieving sustainable profitability. With rising costs and an […]
The holiday shopping season got off to a slower-than-expected start this week, with Amazon’s Prime Big Deal Days Concluding just as Hurricane Milton hit Florida. The back-to-back storms impacted consumer behavior, especially in the Southeast, with digital traffic down 6% in the region leading up to the event, according to Salesforce. Retailers such as Target, […]
Affiliate marketing is everywhere these daysâfrom TikTok to niche forums for hobbyists. Itâs a powerful way for brands to boost sales by partnering with affiliates who promote their products in exchange for a commission. You’ve probably seen these promotions on social media or heard about them during your favorite podcasts. But while the potential for […]
In todayâs fast-paced, highly competitive marketplace, building customer loyalty is more challenging than ever before. With consumers having endless options at their fingertips, many brands are facing the harsh reality of diminishing customer loyalty. A recent study by SAP Emarsys highlighted a 14% drop in customer loyalty among US brands between 2022 and 2023, reflecting […]
In today’s competitive marketplace, outstanding customer service is no longer just a ânice-to-haveââitâs essential for any local business aiming to thrive. Exceptional service not only strengthens your brandâs reputation but also contributes to increased profits and long-term success. When customers have memorable, positive interactionsâwhether they are in-person or onlineâthey are more likely to share their […]
Building a new home can be an exciting but complex journey. Youâll face countless on-the-spot decisions, juggle suppliers, and handle unforeseen challenges. Without the right experience, this process could result in costly delays or even compromise the quality of the final product. Thatâs why around 80% to 90% of people hire a general contractor (GC) […]
As the holiday season approaches, retailers are gearing up for the busiest time of the year. To meet the surge in customer demand, a strong supply chain is essentialânot just for efficiency, but also for enhancing customer satisfaction. Forward-thinking brands are already deep into their holiday preparations, focusing on building a resilient supply chain that […]
Many brands and content creators focus heavily on growing their audience but often overlook one critical aspectâkeeping their attention. Attracting people to your brand is just the beginning; sustaining their engagement is where the real challenge lies. Itâs typically more costly to acquire new customers than to retain the ones you already have, so keeping […]
The holiday shopping season is fast approaching, and with it comes the biggest sales opportunity of the yearâBlack Friday and Cyber Monday (BFCM). To stand out in the crowded marketplace and truly maximize your sales, you need more than just a basic plan. A strategic approach that leverages proven tactics and insights from top-performing brands […]
