How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Exciting developments are unfolding in the digital advertising space—TikTok has officially launched its Search Ads, introducing a new way for marketers to connect with users at the very moment they’re actively looking for something. If you’ve been using Google Ads Search campaigns, the setup will feel intuitive and familiar. However, TikTok adds its own unique […]
Marketing technology platforms play a crucial role in how customer data is collected, activated, and used to engage audiences. To make the most of these tools, marketers need to develop two key competencies: capability assessment and tool procurement. These skills empower marketers to select the right tools, guide procurement teams, and build seamless martech stacks […]
Google is set to roll out a new policy update in November 2024, focusing on clamping down on significant or sustained policy violations by third-party partners. The tech giant aims to maintain the integrity of its advertising ecosystem by introducing stricter consequences for non-compliance, particularly targeting those who facilitate or enable repeated infractions. New Penalties […]
Google Shopping ads are a powerhouse for generating revenue, but to unlock their full potential, effective bid management is essential. Whether you’re part of an in-house team or working at an agency, knowing how to fine-tune your bidding strategy is the key to scaling your campaigns and achieving sustainable profitability. With rising costs and an […]
In an exciting update, Reddit announced new keyword targeting features that open the door for better ad placements and smarter campaign management. These updates are great news for PPC marketers looking to tap into Reddit’s highly engaged user base and optimize their campaigns for better performance. 🎯 Keyword Targeting Now Available Across Feeds and Conversations Previously, […]
Loyalty programs are powerful tools to retain customers, reduce acquisition costs, and boost long-term revenue. But to prove their value and keep CFOs on board, it’s essential to measure key performance indicators (KPIs) that demonstrate financial impact. This newsletter breaks down six critical KPIs to track and manage loyalty programs effectively for profitability and sustainable […]
The holiday shopping season got off to a slower-than-expected start this week, with Amazon’s Prime Big Deal Days Concluding just as Hurricane Milton hit Florida. The back-to-back storms impacted consumer behavior, especially in the Southeast, with digital traffic down 6% in the region leading up to the event, according to Salesforce. Retailers such as Target, […]
Affiliate marketing is everywhere these days—from TikTok to niche forums for hobbyists. It’s a powerful way for brands to boost sales by partnering with affiliates who promote their products in exchange for a commission. You’ve probably seen these promotions on social media or heard about them during your favorite podcasts. But while the potential for […]
While Black Friday and Cyber Monday may dominate November’s marketing landscape, there are other opportunities to drive conversions and engagement throughout the month. By diversifying your approach, you can maximize sales without relying solely on those two major events. Here’s how to build a well-rounded November marketing plan: 1. Early November: Build Anticipation & Offer […]
The construction industry, accounting for 14.2% of global GDP, is facing a major productivity problem. While other sectors have seen steady growth, construction’s productivity has lagged behind, declining at an average of 1% per year between 1970 and 2020. This has led to losses estimated between $30-$40 billion, with only 8.5% of megaprojects staying on […]
