Google Ads has introduced six new AI features for Performance Max campaigns.
Why it matters: These new features could help you discover new insights and improve your campaign performance and return on investment (ROI). Here’s a breakdown:
Google is rolling out new features to help businesses improve their ad campaigns. The Customer Value Mode uses machine learning and purchase data to focus on attracting long-term, high-value customers rather than quick sales. With the Customer Retention Goal, businesses can target customers who haven’t interacted with their brand recently, giving them a chance to re-engage and win back valuable customers.
The Detailed Demographics feature provides insights into the age and gender of your audience, making it easier to create more targeted ads using Google’s AI. Meanwhile, Budget Pacing Insights offer real-time tracking of your campaign’s budget with spending projections and conversion forecasts, allowing for informed adjustments throughout the campaign.✨
To avoid wasting money, the Account-Level IP Address Exclusions feature lets you block ads from showing to specific IP addresses, such as your company’s. Finally, Final URL Expansion automatically A/B tests different landing pages, sending users to the one that drives the most conversions.
Ways to Delight E-commerce Customers with Low-Effort Experiences🔥
Customers appreciate a bit of excitement without any extra effort! Add a little joy to their shopping experience, and you’ll not only see a quick boost in conversion rates but also foster long-term loyalty.
Enhance Support with Automation and Omnichannel Approach
- 90% of customers value an “immediate” response; 78% prefer multiple support channels.
- Utilize automation features for quicker responses and handling repetitive queries.
- Explore an omnichannel strategy for diverse touchpoints, preventing loss of customers due to limited availability.
Referral Rewards 🌐
- Launch a customer referral program for double benefits.
- Attract new customers through word-of-mouth advertising.
- Delight customers with discounts and rewards for referring friends.
- Tools like Extole make referral programs a breeze.
Remember, the key to customer satisfaction is a seamless, hassle-free experience. Implementing these strategies ensures that your customers not only stay but also enjoy the journey with your brand. 🚀
Offering VIP treatment through loyalty programs is a great way to reward repeat customers. By using platforms like LoyaltyLion, businesses can create smooth, rewarding experiences for their VIPs. For example, Esmi Skin Minerals saw a 58% increase in loyalty program sign-ups thanks to this approach. You can learn more about esmi’s success using Gorgias and LoyaltyLion.
Free shipping✨ is another powerful tool, as 66% of online shoppers now expect it. Customers love the idea of saving money, even if it’s just a small amount. Consider offering free shipping for orders over a certain amount to create a positive shopping experience. Woxer, for instance, makes free shipping info easy to find through their live chat, which customers appreciate.
