How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Loyalty programs are powerful tools to retain customers, reduce acquisition costs, and boost long-term revenue. But to prove their value and keep CFOs on board, it’s essential to measure key performance indicators (KPIs) that demonstrate financial impact. This newsletter breaks down six critical KPIs to track and manage loyalty programs effectively for profitability and sustainable […]
Building lasting emotional connections with customers is key to fostering brand loyalty. It goes beyond offering quality products or convenience—emotional loyalty involves creating meaningful bonds that resonate with customers’ values, identities, and experiences. Brands that cultivate these deeper connections can create advocates who prefer their products over competitors, even in tough market conditions. Here’s how […]
Selling as a direct-to-consumer brand brings a lot of benefits to the table. You get complete access to your customers all around the world, bypassing wholesalers, distributors, and third-party platforms completely. So you must create a great content plan, integrate it into your marketing campaign, and deploy engagement strategies on social media channels to garner […]
Building customer loyalty can take a while, your customers would definitely not start choosing you over the other hundreds of competitors overnight. It takes brand awareness building and nurturing to get a constant string of loyal customers making a beeline for your eCommerce store always. But there are a lot more benefits to creating a […]
Loyalty programs are a great way to build lasting customer relationships and increase revenue. However, they can be difficult to implement and measure in the DTC industry, where customers constantly switch devices and platforms. To make a loyalty program successful, you need to have a strong understanding of what motivates your customers and how they […]
