How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
In today’s fast-paced digital world, omnichannel marketing—connecting with consumers through multiple channels—remains a powerful strategy. It’s especially effective in keeping brands top of mind for consumers. Millennials, in particular, are loyal to brands and stores that provide exceptional, customer-focused experiences. To build a strong connection with customers, brands need to offer a seamless shopping experience […]
Brand partnerships have come a long way over the last decade. There have been some exceptionally successful examples of collaborative advertising – just last year, Adidas and Intersport combined forces for ‘Project Run Berlin 23’, a powerful campaign to inspire runners in the buildup to the Berlin Marathon. Collaboration is about making 1+1 = 3. […]
Visuals have been the king of marketing for a long time, but sound is making a powerful comeback! It’s no longer just background noise; strategic use of sound, known as audio branding, can be a game-changer for influencing consumer behavior and building a strong brand identity. ➡️ The Science Behind the Sounds! Our brains are […]
In iconic footwear, few brands can boast a journey as extraordinary as Birkenstock. With a history spanning nearly 250 years, this German-born brand has not only stood the test of time but has also managed to reinvent itself, becoming a symbol of comfort and fashion. Let’s delve into the remarkable story of Birkenstock and how […]
Are you ready to supercharge your e-commerce game for the upcoming holiday season? Welcome to the HTE’s Saturday edition, where we’re diving deep into the world of flash sales. This content-packed blog will explore flash sales, their pros and cons, the perfect timing to execute them, and a fail-proof strategy for guaranteed success. We’ll also […]
In today’s fast-paced digital landscape, marketing strategies continually evolve, and social media platforms like TikTok have become a pivotal battleground for advertisers. With TikTok’s meteoric rise in popularity, it’s no surprise that brands are eager to harness the potential of creator ads on the platform. Recent data from TikTok sheds light on what viewers truly […]
In a strategic move highlighting the evolving landscape of artificial intelligence (AI) technology, Alibaba, one of China’s tech giants, has recently adopted an open-source approach for its AI offerings. This bold step reflects Alibaba’s commitment to fostering collaboration and innovation and signals a significant intensification of competition within China’s burgeoning AI sector. Alibaba’s decision to […]
In the ever-evolving digital advertising landscape, YouTube has been a major player for years. With its vast user base and extensive reach, it has become a go-to platform for advertisers looking to promote their products and services. However, a recent development has raised eyebrows and sparked concerns about transparency in the advertising world. YouTube’s decision […]
In an era where digital advertising is a cornerstone of modern marketing strategies, ensuring brand safety and ethical ad placements has become a paramount concern for advertisers. Google, a tech giant that dominates the digital advertising landscape, recently made waves by announcing its commitment to refunding clients who were adversely affected by improper video ad […]
One name has shone brighter than the rest in sales and marketing, capturing the attention of DTC dynamos and online-selling superheroes. The dazzling phenomenon known as the “Barbie” movie has graced the silver screen and ignited a firestorm of creativity and success across various industries. From Amazon’s algorithmic prowess to Shopify’s domain dominance and the […]
