How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Shopify, the e-commerce giant known for its crypto-friendly services, has taken its commitment to the Web3 world to the next level by launching a suite of blockchain commerce tools. These tools aim to enhance the user experience for Shopify’s Web3-focused stores. Ryan, a designer from Shopify’s blockchain team, took to Twitter to announce the launch, […]
Virtual reality (VR) is no longer just a thing of science fiction! It’s a fully-immersive, interactive experience that’s blowing minds left and right. Forget about boring old movies and console games, Virtual Reality is where it’s at! But the fun doesn’t stop there, businesses are also getting in on the Virtual Reality game and using […]
To continue riding the wave of Mental Health Awareness, as promised, we bring to you some great real-life examples of practices that are bound to keep your workforce happy and healthy. Whether service-or-product-based, the beauty of DTC brands is that they can implement learnings from any organization of any industry into their business processes. After […]
Selling as a direct-to-consumer brand brings a lot of benefits to the table. You get complete access to your customers all around the world, bypassing wholesalers, distributors, and third-party platforms completely. So you must create a great content plan, integrate it into your marketing campaign, and deploy engagement strategies on social media channels to garner […]
Building customer loyalty can take a while, your customers would definitely not start choosing you over the other hundreds of competitors overnight. It takes brand awareness building and nurturing to get a constant string of loyal customers making a beeline for your eCommerce store always. But there are a lot more benefits to creating a […]
Marketing is all about communication—the way you advertise your business is the kind of message you put across. With a simple shift in focus or approach to communication, the type of audience your business will attract changes drastically. But that doesn’t mean a kind of marketing strategy is less effective than the other—each has its […]
The DTC industry is seeing a shift in the way brands are changing the way they approach new customers. That’s why we’ve observed a sharp rise in the number of pop-up or brick-and-mortar stores. DTC brands are opting to invest in opening up retail stores while running their eCommerce websites to give their customers an […]
Retaining customers is essential for a consistent income as a business, for growth, and for acquiring new ones. Regardless of the scale of your business, ever since the DTC industry has seen a sharp rise in the number of people seeking personalized services from brands, scaling up is the only way to sustain yourself in […]
Let go of the assumption that most of your audience doesn’t wish to have their data tracked. Salesforce conducted a study that stated that 79% of the DTC audience wishes for marketers to send them a personalized experience and offers and, for that, they don’t mind their purchase history being tracked. Now that’s A LOT […]
Marketing is now a lot more than simply putting out the word about your business. Reaching your customers where they spend their time the most, catering to their needs on multiple channels, and creating a cohesive omnichannel experience keeping in mind consumer needs and convenience—altogether creates a lifecycle marketing strategy. It is designed to keep […]
