To continue riding the wave of Mental Health Awareness, as promised, we bring to you some great real-life examples of practices that are bound to keep your workforce happy and healthy. Whether service-or-product-based, the beauty of DTC brands is that they can implement learnings from any organization of any industry into their business processes. After all, that’s the advantage of being an entrepreneur, trying to make a difference through their product and work environment.
So instead of having to worry about how a workplace practice might pan out, you can rest assured and implement it as some of these corporate giants across several industries have already done it!
#1 Creating A Health Care Plan Or System
Ernst & Young (EY) is a professional service-based organization that houses several departments, all catering to different industries. Of course, one of them happens to provide a full-stack platform to DTC businesses. But how does this corporate giant take care of its employees well?
They offer a full suite of mental health resources for employees as well as their families as a part of their health care plan for their employees. They offer up to 25 psychotherapy sessions for free, and mental health aid for their registered family members. They also give their employees access to mental health coaches to cope with burnout and stress. This prevents loss of employee pool, overall satisfaction with the work environment, and a great boost to productivity.
#2 Routine Checks & Feedback
Creating a system for your employees to routinely drop in their feedback on the current healthcare plan and the policies designed to cater to their mental health can be a great way to keep in touch with them. With their constant feedback being registered, it would make them feel acknowledged and satisfied, thus, improving morale.
A great example of its implementation is at F5 Networks. They are a company that designs products for application security, multi-cloud management, online fraud prevention, and more.
#3 In-Person Counselling Sessions
Unilever, a British-origin consumer goods company, that set foundations in the DTC industry a while back is great at taking care of its employees. They organize in-person workshops and mental health training sessions to help train their employees to manage their stress better.
Instead of stigmatizing mental health help or leaving your employees to fend for themselves as they look for help, it is ideal for you as a DTC business to cater to their needs personally.
#4 Digital Help, Apps & E-Counselling
Another great way to help your employees is by providing digital aid, especially since remote working is still a must in several regions.
Barclays and Unilever have rolled out mental healthcare apps for their team members to make the process of seeking help a little easier and better.
Microsoft launched several digital campaigns to battle the stigma against mental health problems and stir a humane touch to it by featuring their team members’ stories.
Of course, taking care of your employees’ mental health is difficult but taking the first step shouldn’t be. Start with slow, easy steps as a business, when trying to implement policies for your employees and ensure to keep in check with them to know what works for them best.
If you continue to be an employee-first workplace, you’re sure to have a higher employee retention rate in the coming future.
