Navigating TikTok may feel a bit overwhelming at first, but understanding the platform’s nuances can help you effectively tap into its vibrant content ecosystem. The TikTok algorithm is designed to showcase videos on the For You Page (FYP) based on a blend of trending content and individual user preferences. While the FYP is a great entry point for discovering popular trends, there are several additional strategies you can employ to stay ahead of the curve on TikTok.

1. Monitor Your For You Page

Your FYP is tailored specifically to you, featuring a diverse array of videos that the algorithm predicts you’ll enjoy. As you scroll through this personalized feed, you’ll encounter many clips that align with your interests. Engaging with videos—by liking, commenting, or following creators—helps the algorithm better understand your tastes. The more time you spend on the app, the more you’ll notice emerging trends, especially those that resonate with your content focus or industry. 📲

2. Explore TikTok’s Discover Page

Another effective way to identify trending content is by checking out TikTok’s Discover page. This section is curated based on your interactions and highlights popular hashtags and challenges. Creators can use the Discover page to spot trending hashtags, which they can then incorporate into their own videos for greater visibility.

3. Utilize TikTok’s Creative Center

For a more in-depth look at what’s trending, TikTok’s Creative Center is an invaluable resource. It provides insights into popular content across different countries and time periods, allowing you to filter data by hashtags, songs, creators, and specific videos. This feature helps you identify both global and localized trends, giving you a broader perspective on what resonates with users.

4. Track Trending Songs

Audio plays a significant role in the TikTok experience, with a remarkable 88% of users indicating that sound enhances their enjoyment of the platform. Many viral trends are driven by specific songs and sounds. The Creative Center includes a trending songs chart, enabling you to see which audio tracks are currently popular. By exploring this chart, you can delve into individual song analytics and track interest levels over time.

5. Stay Updated on Trending Hashtags

Monitoring trending hashtags can provide valuable insights as well. In the trending chart, switch to the Hashtags section to filter results by date range and industry, such as Apparel and Accessories. Analyzing specific hashtags allows you to observe their popularity over time. For example, you might find that #summervibes has gained traction over the months, while #earthday saw a spike in activity around its respective celebrations.

6. Follow Popular Creators and Influencers

Lastly, keeping an eye on popular TikTok creators is essential, as their content often appears in your feed due to the platform’s promotion of widely viewed videos. Use the Creative Center to discover and follow influential users who resonate with your target audience. Staying connected with these creators will help you spot emerging trends and seize new opportunities as they arise. 🌟

With these strategies, you can effectively navigate TikTok’s ever-evolving landscape and keep your content relevant and engaging. Happy TikToking!

Discover HubSpot’s New AI Tool, Breeze🤔

HubSpot kicked off its Inbound conference today with a game-changing announcement: the launch of Breeze, an advanced AI solution crafted to supercharge its customer platform! This innovative tool is designed to bridge the gap between accessible consumer AI and complex enterprise solutions, giving businesses a powerful way to leverage artificial intelligence in their marketing strategies. 

Andy Pitre, HubSpot’s EVP of Product, made it clear just how significant this launch is, stating, “Until now, we haven’t seen a complete AI solution for businesses.” While consumer AI tools provide quick results, they often miss the mark on integrating with essential business data. On the flip side, enterprise AI can offer unified data but usually comes with implementation headaches and long learning curves. Breeze aims to solve these issues! 🌟

In today’s rapidly changing landscape of customer engagement, reaching your audience is more challenging than ever. Nicholas Holland, HubSpot’s VP of Product and GM of the Marketing Portfolio, highlighted that the customer journey is becoming increasingly complex and fragmented. With Gartner predicting a 25% decrease in organic web traffic due to AI, marketers must create diverse content for various audience segments across multiple channels. This is where Breeze shines! 

What’s Inside Breeze? 

To help marketers navigate this intricate environment, Breeze comes packed with powerful tools and features. One standout is Copilot, an AI companion tailored for marketing, sales, and service professionals. Alongside Copilot, Breeze introduces four specialized bots—Content Agent, Social Media Agent, Prospecting Agent, and Customer Agent—each designed to streamline specific tasks in the customer engagement process. In total, Breeze boasts around 80 new features that enhances its functionality and effectiveness!

A key addition is Breeze Intelligence, a robust data enrichment and buyer intent solution that allows businesses to enhance their company and contact records with insights from a vast database of over 200 million buyer and company profiles. This means richer customer interactions and more effective marketing strategies! 

HubSpot is also upgrading its Marketing Hub and Content Hub to make content creation and repurposing easier than ever. One of the most exciting innovations is Content Remix, an AI-driven feature that transforms a single video into a comprehensive campaign. This tool can generate multiple blog posts, emails, social media posts, and ads, while also adapting video content for platforms like YouTube, TikTok, and Instagram. Say goodbye to tedious editing—Breeze simplifies the process by refining content, enhancing audio quality, and adding engaging captions that truly resonate! 🎥✨

Lastly, HubSpot is addressing long-standing frustrations with lead scoring systems. Nicholas Holland acknowledged the complexity of traditional lead scoring methods, which often required significant expertise to navigate. With Breeze, users will enjoy a feature that combines simplicity with sophisticated analytics, making lead scoring accessible and effective for all.