If you’ve ever wanted to increase the number of people visiting your website, then using Google Analytics is the way to go. It’s a free tool that allows you to track your visitor statistics and make changes accordingly. If you’re looking to get the most out of your Google Analytics account, these hacks will help you do it.
- Use Custom Dimensions: Custom dimensions are a way to add additional information to the data that Google Analytics is already collecting. For example, if you want to see how many times people have clicked on a certain link or button, you can add a “Click” custom dimension to track this specific interaction with your site. You can then create an entire report based on clicks and traffic patterns that will help you make decisions about what content and functionality should be prioritized on your site.
- Set up goals and conversion funnels: Goals are what tells Google Analytics that something has happened on your website that matters—for example, if a user buys a product or submits their email address. Conversion funnels help you see how users interact with your site as they move toward accomplishing their goals. In other words, they let you know what pages people visit when they’re trying to accomplish something specific on your site. If there are certain goals you want to track closely (like sales), you can set up alerts so that when they happen, Google Analytics will send them directly to your inbox or phone. This way, you won’t have to manually check every day and wonder if anything happened!
- Create Segments: Segments allow users to group their data into smaller segments so they can isolate specific trends or behaviors within their user base that might not otherwise be apparent in the aggregate data provided by Google Analytics alone (such as tracking only mobile users). Segments let you slice and dice your data to see things like which pages are getting the most traffic (and thus should be optimized), which traffic sources are bringing in the most customers, etc. This is one of those things that sounds simple but can make a huge difference in how useful your data is in terms of making decisions about future marketing campaigns or other efforts on social media.
