November 22, 2024
Brands TikTok

TikTok World Hub Empowers Brands to Connect with Audiences and Boost Discoverability

TikTok is a social media platform that has been making waves in the advertising world for some time now. With over one billion active users worldwide, it’s an impossible platform to ignore. In a move that will excite brand owners and direct-to-consumer (DTC) ecommerce marketers, TikTok recently launched its new “TikTok World Hub” aimed at […]

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Brands

Seizing New Digital Advertising Opportunities is Crucial for DTC Brands

As the digital advertising landscape continues to evolve, Direct-to-Consumer (DTC) brands are facing new challenges in targeting and attribution. The advent of Apple’s AppTrackingTransparency (ATT) initiative has severely limited the ability of DTC brands to efficiently target ads and attribute sales, especially on social media platforms like Facebook. But there’s no need to despair – […]

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TikTok

PA Media Reports UK Government to Ban TikTok on Government Phones

Oh snap! Looks like the UK is joining other Western countries in banning TikTok on government phones over security concerns. The fear is that user data from the Chinese-owned app could end up in the hands of the Chinese government, which doesn’t exactly tick all the boxes for Western security interests. The National Cyber Security […]

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Snapchat

How To Grow The Budding Business Through Snapchat Marketing Strategies 

Running a budding business takes a lot of hard work and dedication. Building brand awareness, growing the consumer base and re-engaging the new audience and existing consumers are just steps to running the business. And in between this, small businesses need a good marketing strategy to grow and compete with other businesses. And the main […]

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Budgeting

How To Avoid Social Media Budget Mistakes

More than 80% of US brands currently use social media for advertising. One must have seen sponsored social media ads while scrolling through social media applications like Instagram, Facebook, or Snapchat. These sponsored ads are used for brand awareness, engagement, increasing followers, leading generation, or downloading apps. And as everyone is aware of the increasing […]

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Budgeting

How To Avoid Social Media Budget Mistakes

More than 80% of US brands currently use social media for advertising. One must have seen sponsored social media ads while scrolling through social media applications like Instagram, Facebook, or Snapchat. These sponsored ads are used for brand awareness, engagement, increasing followers, leading generation, or downloading apps. And as everyone is aware of the increasing […]

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Tik Tok

How to create an awesome 60-second video

If you use TikTok, you know that it has the ability to make you feel like anything is possible. Whether a simple selfie or a full-blown music video, TikTok allows you to express yourself in a way that feels honest and authentic. And that’s pretty cool! But what if you want to take it a […]

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Instagram

How to Use Instagram Video to Promote Your Ecommerce Brand

If you’re an e-commerce brand, you know that Instagram is a great place to promote your products. But did you know that Instagram videos are also a great way to promote your e-commerce business? A well-placed video can be a powerful asset to your eCommerce brand. If you’re looking for a way to promote your […]

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Facebook

The Biggest Mistakes With Facebook Ads & How To Fix Them

Facebook ads are a great way to get your business out there, reach customers you may have never met before, and expand your brand. But if you’re not careful with how you run them, you could end up spending a lot of money on ads that don’t bring in the return you were hoping for. […]

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Instagram

Build A Community Of Customers With Instagram Automated Features 

Social media may consume a lot of your time, productivity, and energy as you post and interact online every day. Today, the best way to handle social media with ease is to create a social media content calendar that spans at least three to six months. But with daily postings, especially considering various time zones, […]

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