If you use TikTok, you know that it has the ability to make you feel like anything is possible. Whether a simple selfie or a full-blown music video, TikTok allows you to express yourself in a way that feels honest and authentic. And that’s pretty cool! But what if you want to take it a step further? What if you want to make your own 60-second tips & tricks video? It’s not as hard as you might think!
Here are our top 4 tips for creating an awesome 60-second video:
- Keep it simple – If you’re trying to fit a lot of information into a 60-second video, you’ll end up with a confusing mess. Instead, focus on one or two key points and make sure they’re clearly communicated in an engaging way.
- Make it entertaining – There’s no reason why your marketing videos should be boring! People will remember them more readily if they’re fun to watch and easy on the eyes, so take the time to make them visually appealing as well as informative!
- Make it easy to watch – Keep your videos short and to the point, and avoid long introductions or filler text if possible. People are busy and don’t want to spend too much time watching something they don’t care about—so make it easy for them to get the information they need quickly and efficiently!
- Make sure your message is clear – If you have an important message that needs to be conveyed to your audience, then make sure that message is clear in your video! There are lots of different ways to do this—you could use subtitles or captions in addition to audio (i.e., radio plays), use visual cues like graphics or animations that show what’s being said (i.e., product demos), or simply tell people what you’re going over before you start talking so there aren’t any surprises along the way.
If you don’t have access to professional equipment or a team of experts, consider using free editing software like iMovie or Premiere Elements. These programs can help make your videos easier for your audience to follow along with and more engaging for them overall.
