How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Snapchat has emerged as a popular social media platform, particularly among Generation Z, with its unique features and engaging content. As a result, brands are increasingly focusing their marketing efforts on Snapchat to reach and connect with this influential demographic. In this blog post, we will delve into Snapchat Insights and explore how Gen Z […]
The decision to sell social platform verification has raised concerns about the potential impact on the value of the blue checkmark and its significance as a measure of trustworthiness or notability. While Meta is expanding its Meta Verified subscription package, reservations remain regarding the dilution of the checkmark’s meaning and the potential undermining of its […]
In the ever-evolving landscape of digital advertising, direct-to-consumer (D2C) consumer packaged goods (CPG) brands are making strategic adjustments to their advertising strategies. Recent trends show a shift away from traditional Facebook ads and a significant increase in ad spend on the rising social media platform, TikTok. This transition reflects the changing preferences and behaviors of […]
Amazon, the global e-commerce giant, has recently announced the launch of flexible financing solutions in the United Kingdom. This move aims to provide customers with more options when it comes to making purchases on the platform, while also empowering small businesses and sellers by enabling them to offer financing alternatives. With this new initiative, Amazon […]
Amazon Prime Day has emerged as one of the most highly anticipated shopping events of the year. With its immense popularity and influence on consumer spending, Prime Day has become a significant bellwether for the upcoming holiday season. As consumers eagerly wait for exclusive deals and discounts, retailers and marketers closely analyze Prime Day’s impact […]
Omnicom, one of the world’s leading advertising holding companies, recently announced a groundbreaking partnership with Google focused on generative artificial intelligence (AI). This strategic collaboration has the potential to revolutionize the ad industry by harnessing the power of AI to enhance creativity, streamline campaign management, and drive more effective advertising strategies. In this article, we […]
Gen Z adults show growing comfort with purchasing products on TikTok, according to a report by Insider Intelligence, but TikTok’s path to becoming a successful shopping platform faces hurdles. Insider Intelligence’s report reveals that Gen Z adults are increasingly using social media platforms like TikTok and Instagram for making purchases. However, while TikTok’s ambitions to […]
In today’s digital age, the shopping journey has become increasingly complex. Consumers have numerous channels at their disposal to research and purchase products. A recent study by Coveo reveals that over half of US and UK adults rely on retailer websites for both researching and buying products online. However, a significant portion of consumers takes […]
TikTok has emerged as a powerful platform for marketing, providing brands with a unique opportunity to engage with a vast audience. To harness the full potential of TikTok, marketers need to understand and leverage the platform’s technical aspects. In this blog, we will explore ten key technical tips and trends for TikTok marketing success. TikTok’s […]
Meta, the parent company of social media giant Facebook, is making waves once again with its plans to launch a dedicated app to rival Twitter. This move comes as part of Meta’s strategy to expand its reach and offer users alternative platforms for social networking. In this article, we’ll explore the details of this upcoming […]
