How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Writing a persuasive, compelling, and exciting podcast ad is extremely nerve-wracking and challenging, even for the best of the writers in town. Not only do you need to ensure that it resonates with the listeners of the podcast, but you also take into careful consideration the kind of podcast you’re playing your ad in. You’ve […]
The fact that online shopping doesn’t fit itself well with a rich visual product experience is one of the main problems with it. In a physical store, you can put clothes on, feel textures, and judge for yourself how big a couch seems in a room. Although those things aren’t physically achievable in eCommerce, augmented […]
By 2024, it is predicted that the Metaverse, valued at $47 billion owing to a spike in interest in 2020 when the epidemic peaked, might reach the $800 billion level. As a result, as consumers spend more time in the Metaverse, companies must adapt. Given that Gartner’s research projects that by 2026, 25% of people […]
More than 80% of US brands currently use social media for advertising. One must have seen sponsored social media ads while scrolling through social media applications like Instagram, Facebook, or Snapchat. These sponsored ads are used for brand awareness, engagement, increasing followers, leading generation, or downloading apps. And as everyone is aware of the increasing […]
If you’re an e-commerce brand, you know that Instagram is a great place to promote your products. But did you know that Instagram videos are also a great way to promote your e-commerce business? A well-placed video can be a powerful asset to your eCommerce brand. If you’re looking for a way to promote your […]
Influencer marketing has become an essential part of any brand’s marketing strategy. Many brands are betting on influencers to reach out to their target audiences, and the numbers back up this assumption. Though influencer marketing is still a relatively new phenomenon, there are several proven ways to make it more effective. Here are some tips […]
You’re probably not getting the results you want with your current marketing strategies. Maybe you’ve been using the same old tactics, like having a salesperson email prospective customers or sending out a press release to all of your contacts. Maybe you’ve tried buying ads on social media, but they don’t seem to be working as […]
UGC marketing is a powerful way to boost your brand’s presence while giving your users a voice and helping them feel more connected to the brand. By sharing authentic experiences from real people (instead of professional actors or spokespeople), brands can develop a sense of trust with their customers—and this is what makes UGC marketing […]
With Black Friday just around the corner, many retailers are working hard prepping their websites and stores. In 2022, Black Friday falls on the 25th of November. Whether you work in retail or are an eCommerce website owner, Black Friday is a huge event. It’s one of the busiest shopping days in the United States. […]
The advent of conversational commerce has changed the way consumers interact with brands. Today, it’s no longer enough for brands to have a website and a social media account; now they must also be able to communicate with their customers in real-time. So why is conversational commerce such a hot topic? Because it makes life […]
