UGC marketing is a powerful way to boost your brand’s presence while giving your users a voice and helping them feel more connected to the brand. By sharing authentic experiences from real people (instead of professional actors or spokespeople), brands can develop a sense of trust with their customers—and this is what makes UGC marketing effective. UGC marketing on TikTok has a lot of potentials for brands to reach their target audiences.
You can use UGC marketing in three ways:
- Posting videos of your product or service: Posting videos of your product or service is one way to use UGC marketing. The video will show off the features of your product, and it will give your audience an opportunity to see what they are missing out on if they don’t purchase this product. The video should be short and sweet, so people don’t get bored. Make sure that you have a strong call-to-action at the end of the video, so viewers know exactly what they should do next.
- Asking people to post videos of their experience with your product or service: This is a great way to show how the product works and what it looks like in action, which can help potential customers get a better idea of whether they want to buy it. You can also use UGC marketing by asking people to post photos of your product being used in different ways or on different types of people, which will give you an idea of how versatile or universal your product is. This is a great way to promote your brand without having to spend lots of money on advertising.
- Posting videos of people using your product or service: This is a great way to show off the benefits of your product or service and make it appealing to potential customers. It’s also a great way to show how easy it is to use! You can even use this strategy if you’re selling something that isn’t quite ready yet—you can take pre-orders and post videos of people using the product or service in development. This will help build excitement before the product is available for sale.
