TikTok Ranks High Among Gen Z for Shopping, But Challenges Remain
Gen Z adults show growing comfort with purchasing products on TikTok, according to a report by Insider Intelligence, but TikTok’s path to becoming a successful shopping platform faces hurdles. Insider Intelligence’s report reveals that Gen Z adults are increasingly using social media platforms like TikTok and Instagram for making purchases. However, while TikTok’s ambitions to […]