November 14, 2024
TikTok

PA Media Reports UK Government to Ban TikTok on Government Phones

Oh snap! Looks like the UK is joining other Western countries in banning TikTok on government phones over security concerns. The fear is that user data from the Chinese-owned app could end up in the hands of the Chinese government, which doesn’t exactly tick all the boxes for Western security interests. The National Cyber Security […]

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Brands

Brand of the Week! Blume’s Latte Blends; A Healthier Daily Cup of Coffee

Blume is a coffee company that’s shaking up the traditional cup of joe with their unique latte blends featuring natural ingredients like cardamom, turmeric, reishi mushrooms, and lavender. Say goodbye to synthetic syrups and artificial flavorings because Blume is all about delivering a healthy twist to your daily coffee fix. Their website is an absolute […]

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E-Commerce

Buy Now Pay Later Trend Set to Drive E-commerce Industry to New Heights

The global market has already reached a whopping USD 13,497.0 billion in 2022, and it shows no signs of slowing down. With a projected CAGR of 15% during the forecast period from 2023-2030, the e-commerce industry is truly on fire! One of the key drivers of this growth is the increasing use of smartphones in […]

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Workshop

Better Mental Health Practices For Your Workshop

To continue riding the wave of Mental Health Awareness, as promised, we bring to you some great real-life examples of practices that are bound to keep your workforce happy and healthy.  Whether service-or-product-based, the beauty of DTC brands is that they can implement learnings from any organization of any industry into their business processes. After […]

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Loyalty Programs

Lessons on Loyalty– DTC Edition

Selling as a direct-to-consumer brand brings a lot of benefits to the table. You get complete access to your customers all around the world, bypassing wholesalers, distributors, and third-party platforms completely. So you must create a great content plan, integrate it into your marketing campaign, and deploy engagement strategies on social media channels to garner […]

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Customer Retention

5 Ways to Attract New Audience As A DTC Brand

Retaining customers is essential for a consistent income as a business, for growth, and for acquiring new ones. Regardless of the scale of your business, ever since the DTC industry has seen a sharp rise in the number of people seeking personalized services from brands, scaling up is the only way to sustain yourself in […]

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Data

Customer Data For You

Let go of the assumption that most of your audience doesn’t wish to have their data tracked. Salesforce conducted a study that stated that 79% of the DTC audience wishes for marketers to send them a personalized experience and offers and, for that, they don’t mind their purchase history being tracked. Now that’s A LOT […]

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Data Uncategorized

What’s Your Type As A DTC Business?

If you’re running a direct-to-consumer business, it’s your consumer data that can help you get any form of success—financial, social, or operational. Data has every business in a chokehold so tight that it is impossible to design and put together any kind of business operation without taking into account the data collected. After all, the […]

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Data

Is Your Data Right For Your DTC Business?

Businesses thrive on user data—we made that crystal clear in our last edition. The only way you can develop a DTC business online is by creating it for your customers, that is, keeping their needs and requirements front and center when designing products, services, business operations, and marketing strategies. But how do you know what […]

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Budgeting

Buy Now, Pay Later Credit Liquidity for Payments in the DTC Industry

“Buy Now, Pay Later” – you’ve probably NEVER heard of this option while shopping online. Well, until most recently. Buy Now, Pay Later, or BNPL is a short-term financing plan that places flexibility in the hands of the customer — empowering them to make purchases instantly while paying for them at a future date. Which […]

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