How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Customer segmentation serves as a superhero cape for direct-to-consumer (DTC) brands, empowering them to understand their customers’ unique needs and preferences. By dividing their customer base into distinct segments, DTC brands can tailor their products, marketing strategies, and pricing models to provide personalized experiences. This article explores the importance of customer segmentation for DTC brands […]
Experiential marketing enables businesses to forge stronger connections with their audience, foster brand loyalty, and drive sales. However, in this context, the question arises: how can you effectively collect data? Fear not! In this article, we’ll explore valuable tips to help you master the art of first-party data collection in experiential marketing. Offer a Compelling […]
Retailers seeking to optimize the shopping experience are increasingly recognizing the value of integrating digital wallets. This integration offers a myriad of benefits, particularly in terms of convenience and fostering customer loyalty. Digital wallets provide a win-win situation for both in-store and online transactions. In physical stores, they expedite the checkout process by eliminating the […]
As inflation impacts consumer spending habits, consumer packaged goods (CPG) brands and retailers face the challenge of attracting customers while maintaining profitability. In this article, we will explore four effective strategies to drive sales and build customer loyalty in the face of inflation. Delivering value to consumers goes beyond simply lowering prices. A recent survey […]
The world of digital advertising is evolving at a rapid pace, and the retail sector is no exception. Retail media ad spend is set to embark on an impressive journey, poised to more than double by 2027. With a projected increase of nearly 20% in 2022, reaching $45.15 billion in the United States alone, the […]
TikTok is a social media platform that has been making waves in the advertising world for some time now. With over one billion active users worldwide, it’s an impossible platform to ignore. In a move that will excite brand owners and direct-to-consumer (DTC) ecommerce marketers, TikTok recently launched its new “TikTok World Hub” aimed at […]
As the digital advertising landscape continues to evolve, Direct-to-Consumer (DTC) brands are facing new challenges in targeting and attribution. The advent of Apple’s AppTrackingTransparency (ATT) initiative has severely limited the ability of DTC brands to efficiently target ads and attribute sales, especially on social media platforms like Facebook. But there’s no need to despair – […]
Are you ready to take your branding game to the next level? It’s time to get creative and bring your brand to life through storytelling! Your brand story is what sets you apart from the rest and makes a lasting impression on your audience. In this article, we’ll explore the importance of telling your brand […]
It all started with a bite – a single bite of a Magnolia Bakery cupcake on the hit show Sex and the City. From that moment on, Magnolia Bakery became an institution in the West Village of New York City. Its cupcakes and other baked treats became a pop-culture phenomenon featured in films and TV […]
Temu, the Chinese e-commerce platform, has ambitious plans for global expansion, targeting $3 billion in sales through its platform this year and a staggering $30 billion by 2027. This is a significant shift from the traditional focus of Chinese e-commerce firms on emerging markets, such as Southeast Asia, and marks a growing interest in developed […]
