How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Are you ready to take your branding game to the next level? It’s time to get creative and bring your brand to life through storytelling! Your brand story is what sets you apart from the rest and makes a lasting impression on your audience. In this article, we’ll explore the importance of telling your brand […]
Building customer loyalty can take a while, your customers would definitely not start choosing you over the other hundreds of competitors overnight. It takes brand awareness building and nurturing to get a constant string of loyal customers making a beeline for your eCommerce store always. But there are a lot more benefits to creating a […]
Retaining customers is essential for a consistent income as a business, for growth, and for acquiring new ones. Regardless of the scale of your business, ever since the DTC industry has seen a sharp rise in the number of people seeking personalized services from brands, scaling up is the only way to sustain yourself in […]
Let go of the assumption that most of your audience doesn’t wish to have their data tracked. Salesforce conducted a study that stated that 79% of the DTC audience wishes for marketers to send them a personalized experience and offers and, for that, they don’t mind their purchase history being tracked. Now that’s A LOT […]
In the last edition, we walked you through the idea of developing a lifecycle marketing strategy, how it can help build your DTC business, and how you can retain and acquire customers to the best of your abilities easily. But just the information wouldn’t suffice! Lifecycle marketing is an eCommerce business strategy that revolves around […]
Businesses thrive on user data—we made that crystal clear in our last edition. The only way you can develop a DTC business online is by creating it for your customers, that is, keeping their needs and requirements front and center when designing products, services, business operations, and marketing strategies. But how do you know what […]
The pandemic (yes, we’re still talking about it) sparked a nationwide zeal in people to kickstart their own businesses. But the recent and ongoing hit of inflation paired with disastrous events causing havoc in the economy has caused a great deal of worry in businesses this year, especially small and medium-scale enterprises. At times like […]
Businesses compete for market share, customer retention, and acquisition in today’s highly competitive industry. Companies must target the appropriate prospects with the right product at the right time to acquire this edge, attract more consumers, and boost customer loyalty. How can firms identify potential customers for their goods or services? How can businesses deliver a […]
The DTC sector is growing rapidly, and as such brands must stay on top of their game and ensure that they’re retaining customers. While the fierce competition makes it crucial for DTC businesses to establish enduring relationships with their customers. And here is where having a strong client retention strategy might set you apart from […]
More than 80% of US brands currently use social media for advertising. One must have seen sponsored social media ads while scrolling through social media applications like Instagram, Facebook, or Snapchat. These sponsored ads are used for brand awareness, engagement, increasing followers, leading generation, or downloading apps. And as everyone is aware of the increasing […]
