How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Amazon Prime Day has emerged as one of the most highly anticipated shopping events of the year. With its immense popularity and influence on consumer spending, Prime Day has become a significant bellwether for the upcoming holiday season. As consumers eagerly wait for exclusive deals and discounts, retailers and marketers closely analyze Prime Day’s impact […]
Omnicom, one of the world’s leading advertising holding companies, recently announced a groundbreaking partnership with Google focused on generative artificial intelligence (AI). This strategic collaboration has the potential to revolutionize the ad industry by harnessing the power of AI to enhance creativity, streamline campaign management, and drive more effective advertising strategies. In this article, we […]
Gen Z adults show growing comfort with purchasing products on TikTok, according to a report by Insider Intelligence, but TikTok’s path to becoming a successful shopping platform faces hurdles. Insider Intelligence’s report reveals that Gen Z adults are increasingly using social media platforms like TikTok and Instagram for making purchases. However, while TikTok’s ambitions to […]
In today’s digital age, the shopping journey has become increasingly complex. Consumers have numerous channels at their disposal to research and purchase products. A recent study by Coveo reveals that over half of US and UK adults rely on retailer websites for both researching and buying products online. However, a significant portion of consumers takes […]
TikTok has emerged as a powerful platform for marketing, providing brands with a unique opportunity to engage with a vast audience. To harness the full potential of TikTok, marketers need to understand and leverage the platform’s technical aspects. In this blog, we will explore ten key technical tips and trends for TikTok marketing success. TikTok’s […]
Meta, the parent company of social media giant Facebook, is making waves once again with its plans to launch a dedicated app to rival Twitter. This move comes as part of Meta’s strategy to expand its reach and offer users alternative platforms for social networking. In this article, we’ll explore the details of this upcoming […]
TikTok has become a dominant force in the world of social media, with its addictive short-form videos capturing the attention of millions of users worldwide. As a marketer, understanding and harnessing the technical aspects of TikTok is crucial for unlocking its marketing potential. In this comprehensive guide, we will delve into the intricate workings of […]
Apple’s long-awaited AR headset, Vision Pro, has finally arrived, introducing a new era of spatial computing. While the ultimate fate of this groundbreaking device is yet to be determined, one thing is certain – its impact on various industries, including ecommerce, is bound to be significant. In this article, we will explore how Apple’s AR […]
Meta CEO Mark Zuckerberg made headlines recently after announcing the company’s latest virtual reality (VR) headset, the Quest 3, amidst his busy schedule of intense workouts and martial arts tournaments over the Memorial Day weekend. This new device, set to be released in the fall, promises improved graphics performance, a slimmer design, and more powerful […]
LGBTQ+ identification and visibility worldwide, revealing a noticeable generational divide. This shift in societal norms carries significant implications for businesses and marketers, as consumer behavior aligns more closely with values of representation and authenticity. In this article, we will explore the findings of these studies, highlighting the increasing LGBTQ+ identification among younger generations and the […]
