November 23, 2024
E-Commerce

Buy Now Pay Later Trend Set to Drive E-commerce Industry to New Heights

The global market has already reached a whopping USD 13,497.0 billion in 2022, and it shows no signs of slowing down. With a projected CAGR of 15% during the forecast period from 2023-2030, the e-commerce industry is truly on fire! One of the key drivers of this growth is the increasing use of smartphones in […]

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Miscellaneous

How brick-and-mortar stores can also help your eCommerce sales

The DTC industry is seeing a shift in the way brands are changing the way they approach new customers. That’s why we’ve observed a sharp rise in the number of pop-up or brick-and-mortar stores. DTC brands are opting to invest in opening up retail stores while running their eCommerce websites to give their customers an […]

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Data Uncategorized

What’s Your Type As A DTC Business?

If you’re running a direct-to-consumer business, it’s your consumer data that can help you get any form of success—financial, social, or operational. Data has every business in a chokehold so tight that it is impossible to design and put together any kind of business operation without taking into account the data collected. After all, the […]

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Recession

Steps To Build A Recession-Proof Business

The pandemic (yes, we’re still talking about it) sparked a nationwide zeal in people to kickstart their own businesses. But the recent and ongoing hit of inflation paired with disastrous events causing havoc in the economy has caused a great deal of worry in businesses this year, especially small and medium-scale enterprises. At times like […]

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Purpose Driven Marketing

5 Reasons Why It Is Important To Be Purpose-Driven

Being a brand with a purpose can help DTC businesses get success by helping them stand out in an increasingly crowded marketplace. Consumers are inundated with brands, and they’re less likely to care about how much the products cost or how many claims there are on the packaging. A company that has a clear reason […]

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Augmented Reality

The Rise Of Augmented Reality In eCommerce

The fact that online shopping doesn’t fit itself well with a rich visual product experience is one of the main problems with it. In a physical store, you can put clothes on, feel textures, and judge for yourself how big a couch seems in a room. Although those things aren’t physically achievable in eCommerce, augmented […]

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Snapchat

How To Grow The Budding Business Through Snapchat Marketing Strategies 

Running a budding business takes a lot of hard work and dedication. Building brand awareness, growing the consumer base and re-engaging the new audience and existing consumers are just steps to running the business. And in between this, small businesses need a good marketing strategy to grow and compete with other businesses. And the main […]

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