How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Podcasts are the new way brands are reaching out to a wider audience. And why not? People listen to podcasts on their daily commute to work, while getting ready, cleaning their living space, relaxing, cooking, or doing other chores around the house. It fits every activity as it allows people to actively or passively listen […]
Loyalty programs are a great way to build lasting customer relationships and increase revenue. However, they can be difficult to implement and measure in the DTC industry, where customers constantly switch devices and platforms. To make a loyalty program successful, you need to have a strong understanding of what motivates your customers and how they […]
If you use TikTok, you know that it has the ability to make you feel like anything is possible. Whether a simple selfie or a full-blown music video, TikTok allows you to express yourself in a way that feels honest and authentic. And that’s pretty cool! But what if you want to take it a […]
The key to generating limitless revenue for DTC brands is to make a subscription experience that is so easy, that users can’t help but subscribe. DTC brands have seen their user base grow to over 100 million subscribers in less than 10 years. The reason for this growth is simple: the more time people spend […]
Influencer marketing has become an essential part of any brand’s marketing strategy. Many brands are betting on influencers to reach out to their target audiences, and the numbers back up this assumption. Though influencer marketing is still a relatively new phenomenon, there are several proven ways to make it more effective. Here are some tips […]
In the digital world, the lines are blurred between brands and consumers. This means that DTC brands have to be nimble and responsive to their customers, who have a lot of choices in the marketplace. In difficult times, it’s important to keep this in mind and focus on what you can control: your brand messaging […]
The brands collaborate with artists, designers, and other influencers to create new products that can be sold through their channels. These collaborations help the brand stand out from its competition in a crowded marketplace. The recent trend that can be seen in the clothing and beauty industry is to partner with other companies rather than […]
TikTok gained popularity very soon after it was released. In starting people used it as a platform to entertain and get entertained, but now it is not limited to this extent. TikTok has become a marketing channel as well. It is a noisy platform with millions of users who share posts daily, and brands do […]
