November 14, 2024
E-Commerce

Get Ready for the Retail Media Ad Spending Bonanza: Doubling the Fun by 2027

The world of digital advertising is evolving at a rapid pace, and the retail sector is no exception. Retail media ad spend is set to embark on an impressive journey, poised to more than double by 2027. With a projected increase of nearly 20% in 2022, reaching $45.15 billion in the United States alone, the […]

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Brands

Seizing New Digital Advertising Opportunities is Crucial for DTC Brands

As the digital advertising landscape continues to evolve, Direct-to-Consumer (DTC) brands are facing new challenges in targeting and attribution. The advent of Apple’s AppTrackingTransparency (ATT) initiative has severely limited the ability of DTC brands to efficiently target ads and attribute sales, especially on social media platforms like Facebook. But there’s no need to despair – […]

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Brand

Unleashing Your Brand’s Narrative: Why Your Story Matters and How to Tell It Effectively

Are you ready to take your branding game to the next level? It’s time to get creative and bring your brand to life through storytelling! Your brand story is what sets you apart from the rest and makes a lasting impression on your audience. In this article, we’ll explore the importance of telling your brand […]

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Temu

Temu has goals beyond simply outdoing Shein

Temu, the Chinese e-commerce platform, has ambitious plans for global expansion, targeting $3 billion in sales through its platform this year and a staggering $30 billion by 2027. This is a significant shift from the traditional focus of Chinese e-commerce firms on emerging markets, such as Southeast Asia, and marks a growing interest in developed […]

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TikTok

PA Media Reports UK Government to Ban TikTok on Government Phones

Oh snap! Looks like the UK is joining other Western countries in banning TikTok on government phones over security concerns. The fear is that user data from the Chinese-owned app could end up in the hands of the Chinese government, which doesn’t exactly tick all the boxes for Western security interests. The National Cyber Security […]

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Brand

Amazon Go Stores to Close in USA as Company Shifts Focus to Evolving Grocery Division

Attention shoppers! Amazon is shaking things up with its Go convenience stores in the USA. The e-commerce giant has decided to close eight stores as part of its cost-cutting measures. Two Go Stores in New York City, two in Seattle, and four in San Francisco will soon be saying goodbye to customers. What’s unique about […]

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E-Commerce

Buy Now Pay Later Trend Set to Drive E-commerce Industry to New Heights

The global market has already reached a whopping USD 13,497.0 billion in 2022, and it shows no signs of slowing down. With a projected CAGR of 15% during the forecast period from 2023-2030, the e-commerce industry is truly on fire! One of the key drivers of this growth is the increasing use of smartphones in […]

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Workshop

Better Mental Health Practices For Your Workshop

To continue riding the wave of Mental Health Awareness, as promised, we bring to you some great real-life examples of practices that are bound to keep your workforce happy and healthy.  Whether service-or-product-based, the beauty of DTC brands is that they can implement learnings from any organization of any industry into their business processes. After […]

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Loyalty Programs

Building customer loyalty Program Over The Years

Building customer loyalty can take a while, your customers would definitely not start choosing you over the other hundreds of competitors overnight. It takes brand awareness building and nurturing to get a constant string of loyal customers making a beeline for your eCommerce store always.  But there are a lot more benefits to creating a […]

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Customer Retention

5 Ways to Attract New Audience As A DTC Brand

Retaining customers is essential for a consistent income as a business, for growth, and for acquiring new ones. Regardless of the scale of your business, ever since the DTC industry has seen a sharp rise in the number of people seeking personalized services from brands, scaling up is the only way to sustain yourself in […]

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