In an exciting update, Reddit announced new keyword targeting features that open the door for better ad placements and smarter campaign management. These updates are great news for PPC marketers looking to tap into Reddit’s highly engaged user base and optimize their campaigns for better performance.
🎯 Keyword Targeting Now Available Across Feeds and Conversations
Previously, keyword targeting was only available for conversation placements. Starting today, advertisers can target both feed and conversation ad placements, ensuring their ads show up at the right time—whether users are scrolling through feeds or actively engaging in discussions.
- Ads can now appear where users are most engaged with relevant topics.
- Better ad placement means higher chances of conversion and engagement.
By expanding placements, Reddit helps advertisers connect with users at moments when they are in the right mindset to discover new products or services.
🧠 AI-Powered Audience Expansion and Smarter Placements
Reddit’s AI tools are designed to improve ad performance while saving marketers time. Two major AI-powered updates were rolled out:
- Dynamic Audience Expansion
- Reddit’s AI analyzes user behavior and expands your audience to similar users who are likely to engage with your ad.
- Campaigns using this feature have seen 30% lower CPA (Cost Per Acquisition).
- Placement Expansion
- Reddit’s AI optimizes where your ads appear—whether in feeds or conversations—maximizing engagement opportunities.
These tools ensure your ads reach a larger audience without sacrificing relevance, giving marketers more exposure without having to manually manage every detail.
🔑 AI Keyword Suggestions: Discover Hidden Opportunities
Reddit has also introduced AI-powered Keyword Suggestions. This tool analyzes Reddit’s vast conversation data to recommend relevant keywords based on real-time trends.
- Discover high-performing keywords that align with your campaign goals.
- Stay ahead of trending topics and keep your targeting fresh.
This feature is particularly useful for marketers who want to reach conversations they might not have thought to target initially. It ensures your ads remain relevant and timely as conversations on Reddit shift.
📈 Streamlined Campaign Management and Better Insights
Reddit’s new tools make campaign setup and management easier than ever. Now, advertisers can combine multiple targeting options—such as keywords, interests, and communities—into a single ad group.
- Unified targeting flow makes campaigns easier to manage and optimize.
- Keyword-level insights provide deeper reporting, so you can quickly identify what’s working and what needs adjustment.
This streamlined approach means marketers can test more variations, optimize faster, and reduce the time spent on manual updates.
🛍️ What This Means for PPC Marketers
If you’re running ads on Google, Facebook, or Microsoft, it might be time to consider Reddit as part of your PPC strategy. With keyword targeting, AI-powered audience expansion, and multi-placement optimization, Reddit offers a unique opportunity to boost conversions and lower costs.
Whether you want to diversify your ad strategy, reach a new audience, or optimize your budget, these new tools from Reddit can help you get there.
Now’s the time to experiment with Reddit’s upgraded keyword targeting and see how these changes can benefit your next campaign. With the right approach, you can drive more conversions and reduce costs—all while tapping into one of the most vibrant online communities.
Streamlined Campaign Management and Reporting
Our new unified flow enables you to combine multiple targeting options within a single ad group:
- Mix keywords, communities, and interests in one ad group
- Targeting options are treated as “OR” conditions, expanding your reach
- Simplify campaign structure and management
- Keyword Level insights in Reporting Center
This powerful combination allows for more nuanced targeting while maintaining scale. For example, you can now reach users interested in “fitness,” active in r/running, and engaging with “marathon training” content, all within a single ad group.
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