What’s Happening: Starting in June, Google Ads will automatically stop showing ads for certain keywords that aren’t getting any attention.

What Counts as “Not Getting Attention”: Keywords that haven’t been clicked or seen by anyone in the past year will be paused.

Why It Matters: Google says having these inactive keywords can drag down how well your ads perform overall.

What Happens If You Try to Use Them Again: If you try to use one of these paused keywords again and it still doesn’t get any attention within three months, Google will pause it again automatically.

Why Google’s Doing This: They want advertisers to focus on keywords that actually help them get results.

Don’t Forget: Google started doing something similar with ad groups that weren’t getting much attention back in March.

Why You May Want to Pause Your Ads:

Once your ads are live, there might be times when you want to temporarily stop them. For instance, if you’re advertising wool coats in the U.S., you probably don’t need those ads running during the summer. However, when autumn arrives, you may want to activate them again.

Benefits of Pausing Your Ads:

By pausing your ad, you can essentially “save” it for later without the need to rewrite it or go through the review process again.

How to Pause or Resume Ads:

For Single Ads:

1. Go to your Google Ads account and select “Ads & extensions” from the page menu.
2. Find the ad you want to pause and click on the green dot next to it.
3. Choose “Pause” to stop the ad or “Enable” to restart it.

For Multiple Ads:

1. Navigate to “Ads & extensions” in your Google Ads account.
2. Check the boxes next to the ads you wish to pause or resume.
3. Click on “Edit” at the top of the table.
4. Select “Pause” to stop the ads or “Enable” to restart them. You also have other options, such as removing ads altogether or changing text ads.

Important Note:

You have full control over your ads. You can pause them for any duration you need, and resume them whenever you like. Plus, you won’t incur any charges while your ads are paused.