How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
The holiday shopping season is fast approaching, and with it comes the biggest sales opportunity of the year—Black Friday and Cyber Monday (BFCM). To stand out in the crowded marketplace and truly maximize your sales, you need more than just a basic plan. A strategic approach that leverages proven tactics and insights from top-performing brands […]
As we approach the final quarter of the year, TikTok’s influence continues to grow, especially among Gen Z consumers. Despite ongoing discussions about a potential U.S. ban in 2025, the platform remains a dominant force in shaping shopping habits. The hashtag #TikTokMadeMeBuyIt has become a viral sensation, highlighting just how impactful TikTok is in driving […]
Shopify has quickly risen to prominence as a powerhouse in the eCommerce world, offering businesses of all sizes a robust platform to create, manage, and grow their online stores. Since its inception, Shopify has empowered over a million businesses globally, helping them connect with customers and achieve significant sales growth. This success is exemplified by […]
Value-based pricing is an organizational strategy where prices are adjusted based on the perceived value to the consumer. Essentially, it asks: What is the customer willing to pay? 💸 This customer-focused approach is different from cost-plus pricing, where prices are determined by the cost of production plus a markup. Value-based pricing ensures manufacturers maximize value […]
What’s Happening: Starting in June, Google Ads will automatically stop showing ads for certain keywords that aren’t getting any attention. What Counts as “Not Getting Attention”: Keywords that haven’t been clicked or seen by anyone in the past year will be paused. Why It Matters: Google says having these inactive keywords can drag down how […]
Augmented reality (AR) has evolved beyond its gaming origins and is now significantly impacting various industries, transforming the way customers experience products and services. Here are five key ways AR is changing customer experiences: AR is revitalizing brick-and-mortar retail by offering customers enhanced in-store experiences. Retailers like IKEA, H&M, and Sephora are using AR to […]
If you’re running a direct-to-consumer business, it’s your consumer data that can help you get any form of success—financial, social, or operational. Data has every business in a chokehold so tight that it is impossible to design and put together any kind of business operation without taking into account the data collected. After all, the […]
