How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
U.S. online holiday shoppers are expected to spend $240.8 billion this November and December, according to a forecast by Adobe. This is an 8.4% increase from last year’s holiday season, which had a growth rate of 4.9%. Why It Matters The steady consumer spending outlook is great news for retailers prepared with robust digital marketing plans. With 80% of shoppers planning […]
Imagine a scenario in which a sales rep for a foodservice distributor receives a timely alert on her smartphone from her personal sales analyst. The notification reveals a concerning trend: one of her key accounts has been significantly reducing its spending over the past few months and is showing declining engagement with promotional emails. Recognizing […]
This year, Big Lots is shaking up the holiday shopping landscape by launching its Black Friday sales earlier than ever. With more shoppers eager to get a jump on their holiday preparations, Big Lots is stepping up with a wide array of early deals designed to help customers save on their festive purchases. By kicking […]
In today’s fast-paced digital world, omnichannel marketing—connecting with consumers through multiple channels—remains a powerful strategy. It’s especially effective in keeping brands top of mind for consumers. Millennials, in particular, are loyal to brands and stores that provide exceptional, customer-focused experiences. To build a strong connection with customers, brands need to offer a seamless shopping experience […]
Gift cards are an increasingly popular option for holiday shopping, offering both convenience and flexibility. They allow recipients to choose exactly what they want while eliminating the need to carry cash. As a result, gift cards have become a favored choice for gift-givers and receivers alike. In fact, the global gift card market is on […]
Did you know that about 7 out of 10 shopping carts get abandoned online? That’s a huge number! In fact, it adds up to billions of dollars in lost sales for e-commerce businesses. According to a report by Barilliance, the global average for cart abandonment is 77.13%. This means more than three-quarters of online shoppers […]
Selling on e-commerce marketplaces offers significant advantages for sellers, such as enhanced customer visibility, platform trust, and simplified logistics, which collectively boost sales with less effort. However, a cumbersome sign-up process can deter sellers, potentially decreasing new seller interest by 15%. Conversely, a streamlined process could boost sign-ups by 20%. Optimizing Seller Onboarding Onboarding to […]
Value-based pricing is an organizational strategy where prices are adjusted based on the perceived value to the consumer. Essentially, it asks: What is the customer willing to pay? 💸 This customer-focused approach is different from cost-plus pricing, where prices are determined by the cost of production plus a markup. Value-based pricing ensures manufacturers maximize value […]
🛒 When shopping online, what’s your top priority? It’s likely customer reviews! They’ve become pivotal for both luring in and keeping customers. With digital ads on platforms like Google and Facebook yielding diminishing results, customer reviews have risen in importance when making purchasing choices. Now, we trust online reviews almost as much as recommendations from […]
Businesses today interact with customers, sell products, and offer services through many channels. Automation and AI are making the customer experience smoother and more connected 🤖✨. This is especially important for companies that make, distribute, and sell products as they grow across different B2X channels and markets. Creating a smooth customer experience starts with gathering […]
