How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Google is set to roll out a new policy update in November 2024, focusing on clamping down on significant or sustained policy violations by third-party partners. The tech giant aims to maintain the integrity of its advertising ecosystem by introducing stricter consequences for non-compliance, particularly targeting those who facilitate or enable repeated infractions. New Penalties […]
Google is taking a significant leap in enhancing the search experience with the official rollout of AI-organized search results in the U.S. This update, initially previewed in May, restructures search results by incorporating a diverse range of content formats, including articles, videos, forums, and more. Google shared that during their testing phase, users found these […]
Google Search Console (GSC), the indispensable tool for webmasters, marketers, and developers, has introduced a series of exciting updates aimed at making data analysis more efficient and user-friendly. As SEO strategies evolve and online performance becomes more critical than ever, Google continues to adapt its tools, ensuring that users can access vital insights with minimal […]
As digital marketing continues to evolve, advertisers are increasingly focusing on leveraging data while adhering to privacy regulations. Google Ads Data Hub (ADH) has emerged as a powerful tool that enables advertisers to gain insights from their marketing data while ensuring compliance with privacy guidelines. Built on Google Cloud, ADH offers marketers the ability to […]
Google Ads has recently launched an exciting update with its new “Performance Planner” plans, created specifically for YouTube campaigns. 🌟 This update is designed to revolutionize how advertisers approach their YouTube marketing strategies, offering a more focused and efficient way to achieve specific campaign goals. These new plans are tailored to help advertisers either maximize […]
Google Ads has introduced six new AI features for Performance Max campaigns. Why it matters: These new features could help you discover new insights and improve your campaign performance and return on investment (ROI). Here’s a breakdown: Google is rolling out new features to help businesses improve their ad campaigns. The Customer Value Mode uses […]
Google has clarified that a business’s proximity to a searcher is no longer a key factor in ranking Local Services Ads 🚀. This update shows Google’s evolving approach to prioritizing what’s most relevant for users looking for local service providers 🔍. Chris Barnard, a Local SEO Analyst at Sterling Sky, sparked the conversation by noting […]
This year marks the end of the road for Universal Analytics 360 as Google shifts its focus to Google Analytics 360 for paid users. This transition isn’t optional or something you can delay, and time is of the essence. Moving forward, there’s a notable departure from the previous analytics framework, and migrating data between the […]
What’s Happening: Starting in June, Google Ads will automatically stop showing ads for certain keywords that aren’t getting any attention. What Counts as “Not Getting Attention”: Keywords that haven’t been clicked or seen by anyone in the past year will be paused. Why It Matters: Google says having these inactive keywords can drag down how […]
In today’s digital landscape, the importance of accurate data analysis cannot be overstated. Businesses rely heavily on analytics to make informed decisions, understand customer behavior, and optimize their online presence. Google Analytics 4 (GA4) has emerged as a powerful tool for tracking and analyzing website traffic, but its effectiveness hinges on proper implementation. Unfortunately, many […]
