How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Pricing is becoming increasingly complex. Gone are the days when companies could adjust prices just once a year. In today’s fast-paced market, pricing needs to be dynamic, agile, and precise. 📈 The good news? Technology, especially artificial intelligence (AI), is advancing rapidly. AI has become so sophisticated and easy to integrate that companies must adopt […]
Did you know that about 7 out of 10 shopping carts get abandoned online? That’s a huge number! In fact, it adds up to billions of dollars in lost sales for e-commerce businesses. According to a report by Barilliance, the global average for cart abandonment is 77.13%. This means more than three-quarters of online shoppers […]
Google Ads has introduced six new AI features for Performance Max campaigns. Why it matters: These new features could help you discover new insights and improve your campaign performance and return on investment (ROI). Here’s a breakdown: Google is rolling out new features to help businesses improve their ad campaigns. The Customer Value Mode uses […]
Selling on e-commerce marketplaces offers significant advantages for sellers, such as enhanced customer visibility, platform trust, and simplified logistics, which collectively boost sales with less effort. However, a cumbersome sign-up process can deter sellers, potentially decreasing new seller interest by 15%. Conversely, a streamlined process could boost sign-ups by 20%. Optimizing Seller Onboarding Onboarding to […]
Value-based pricing is an organizational strategy where prices are adjusted based on the perceived value to the consumer. Essentially, it asks: What is the customer willing to pay? 💸 This customer-focused approach is different from cost-plus pricing, where prices are determined by the cost of production plus a markup. Value-based pricing ensures manufacturers maximize value […]
Customer trust must be actively earned by brands, as it’s key to long-term revenue and loyalty. However, growing consumer skepticism and numerous buying options make this challenging. What is customer trust, and how can it be built? Customer trust, like any trust, must be earned and protected. It’s similar to the trust you place in […]
Adding voice support to your e-commerce store can significantly enhance the customer experience and offer a range of benefits. It improves accessibility, making your store more user-friendly for individuals with disabilities or those who prefer hands-free browsing, thereby broadening your customer base. The convenience of voice commands also enhances the overall user experience by allowing […]
In today’s competitive marketplace, where customers are inundated with choices, building trust and loyalty is crucial for long-term success. Trust serves as the bedrock of any enduring customer relationship, while loyalty reflects the consistent value and positive experiences a brand provides. However, achieving this balance requires more than just great products or services—it demands a […]
Meta has introduced Llama 3.1, a groundbreaking open-source AI model that sets a new standard in the industry. Despite the subtle name change from Llama 3, this latest version is packed with significant upgrades: What Sets Meta’s Model Apart? Meta believes that businesses and individuals will prefer models tailored to their specific needs. If this […]
Subscription commerce is a 🔄 business model where companies offer products or services to customers on a recurring basis, typically in exchange for a fixed fee. This has become an increasingly popular strategy in recent years, with a growing number of businesses adopting it across various industries. The subscription commerce market size in the US […]
