How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
In the ever-evolving landscape of digital marketing, technical SEO audits play a pivotal role in enhancing a website’s performance and visibility in search engine results. However, many SEO professionals grapple with delivering audits that not only identify issues but also lead to actionable improvements for their clients. A poorly executed audit can waste time, overlook […]
In the competitive landscape of consumer products, understanding the role of data in retail partnerships is crucial. Retailers have deep insights into their customers—their identities, purchasing habits, and frequency of purchases. This information is invaluable for tailoring marketing strategies and enhancing customer experiences. However, as a brand, gaining direct access to this data can be […]
As the holiday season approaches, retailers are gearing up for the busiest time of the year. To meet the surge in customer demand, a strong supply chain is essential—not just for efficiency, but also for enhancing customer satisfaction. Forward-thinking brands are already deep into their holiday preparations, focusing on building a resilient supply chain that […]
Generative AI (genAI) is redefining the marketing landscape, offering Chief Marketing Officers (CMOs) an unparalleled opportunity to lead innovation within their organizations. As AI technology advances, marketing departments are emerging as front-runners in adopting and integrating genAI, driving new strategies and reshaping customer engagement. Today, almost 70% of marketers are either actively using genAI or […]
Many brands and content creators focus heavily on growing their audience but often overlook one critical aspect—keeping their attention. Attracting people to your brand is just the beginning; sustaining their engagement is where the real challenge lies. It’s typically more costly to acquire new customers than to retain the ones you already have, so keeping […]
Over the past few months, we’ve delved deep into the rapidly evolving world of AI-powered content creation. From text generators that craft compelling copy to visual tools that produce stunning images with just a few clicks, the landscape is shifting at an astonishing pace. As we conclude this series, I find myself filled with excitement […]
As the holiday season quickly approaches, brands are looking for innovative ways to connect with shoppers and make their offerings stand out. In a marketplace that’s increasingly saturated, personalization has become a crucial strategy. It’s no longer just a nice-to-have but a must-have, especially when 80% of consumers are more likely to buy from companies […]
Google Ads has recently launched an exciting update with its new “Performance Planner” plans, created specifically for YouTube campaigns. 🌟 This update is designed to revolutionize how advertisers approach their YouTube marketing strategies, offering a more focused and efficient way to achieve specific campaign goals. These new plans are tailored to help advertisers either maximize […]
In today’s fast-paced digital world, omnichannel marketing—connecting with consumers through multiple channels—remains a powerful strategy. It’s especially effective in keeping brands top of mind for consumers. Millennials, in particular, are loyal to brands and stores that provide exceptional, customer-focused experiences. To build a strong connection with customers, brands need to offer a seamless shopping experience […]
The holiday shopping season is fast approaching, and with it comes the biggest sales opportunity of the year—Black Friday and Cyber Monday (BFCM). To stand out in the crowded marketplace and truly maximize your sales, you need more than just a basic plan. A strategic approach that leverages proven tactics and insights from top-performing brands […]
