How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
In the rapidly evolving world of retail, Retail Media Networks (RMNs) are becoming increasingly significant as brands seek to connect with customers both in-store and online. Recently, at the IAB’s Connected Commerce Summit: Retail Reimagined** held in New York, industry leaders gathered to discuss the latest developments and the future of RMNs. The discussions highlighted […]
Black Friday and Cyber Monday (BFCM) are the biggest shopping events of the year, presenting a golden opportunity for businesses to significantly boost their sales. During this time, customers are eager to find great deals, making it an ideal moment for brands to attract new buyers and deepen relationships with existing customers. However, with countless […]
Online shopping is getting a major upgrade, thanks to Amazon’s latest enhancements to its “Buy with Prime” service. By teaming up with TikTok and improving payment processes, Amazon is making it easier and more enjoyable for customers to discover and purchase products. Shop ‘Til You Drop on TikTok Starting in October, TikTok users will be […]
Navigating TikTok may feel a bit overwhelming at first, but understanding the platform’s nuances can help you effectively tap into its vibrant content ecosystem. The TikTok algorithm is designed to showcase videos on the For You Page (FYP) based on a blend of trending content and individual user preferences. While the FYP is a great […]
Imagine a scenario in which a sales rep for a foodservice distributor receives a timely alert on her smartphone from her personal sales analyst. The notification reveals a concerning trend: one of her key accounts has been significantly reducing its spending over the past few months and is showing declining engagement with promotional emails. Recognizing […]
In today’s fast-paced digital landscape, understanding and responding to customer feedback is more crucial than ever. A staggering 63% of customers feel that companies need to enhance how they listen to their input, according to research from Qualtrics. This sentiment reflects a common experience shared by many—while we frequently encounter requests to rate our experiences […]
In the fast-paced world of digital advertising, staying ahead of the curve is essential for brands looking to make an impact. Google’s recent announcement about expanding First Position ads on YouTube marks a significant development in how advertisers can engage with audiences. No longer limited to YouTube Select inventory, these highly visible ads can now […]
The Ad Skipping Dilemma Did you know that about two-thirds of consumers skip video ads as soon as they get the chance, regardless of how relevant those ads may be? This staggering skip rate closely mirrors the 65% of ad spend that goes to waste in the advertising industry. The problem isn’t just about targeting […]
As technology continues to advance, our interactions with it are changing rapidly. One of the most significant developments in recent years has been the rise of artificial intelligence (AI), which is transforming how we search for information and engage in digital marketing. AI is reshaping search engines and Search Engine Optimization (SEO), making it easier […]
This year, Big Lots is shaking up the holiday shopping landscape by launching its Black Friday sales earlier than ever. With more shoppers eager to get a jump on their holiday preparations, Big Lots is stepping up with a wide array of early deals designed to help customers save on their festive purchases. By kicking […]
