How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
As the holiday season approaches, businesses are gearing up to make the most of festive shopping. And now, Meta is here to help businesses boost sales with a range of powerful new ad features. Whether you want to drive online sales, promote in-store offers, or even attract tourists, Meta’s new tools are designed to connect […]
In today’s fast-paced, highly competitive marketplace, building customer loyalty is more challenging than ever before. With consumers having endless options at their fingertips, many brands are facing the harsh reality of diminishing customer loyalty. A recent study by SAP Emarsys highlighted a 14% drop in customer loyalty among US brands between 2022 and 2023, reflecting […]
In today’s competitive marketplace, outstanding customer service is no longer just a “nice-to-have”—it’s essential for any local business aiming to thrive. Exceptional service not only strengthens your brand’s reputation but also contributes to increased profits and long-term success. When customers have memorable, positive interactions—whether they are in-person or online—they are more likely to share their […]
As the holiday shopping season nears, marketers are eagerly looking for new ways to connect with consumers who are ready to make purchases. TikTok, known for its engaging and viral video content, is offering a fresh and powerful tool for advertisers: TikTok Search Ads. This feature allows marketers to reach users precisely when they are […]
As digital marketing continues to evolve, advertisers are increasingly focusing on leveraging data while adhering to privacy regulations. Google Ads Data Hub (ADH) has emerged as a powerful tool that enables advertisers to gain insights from their marketing data while ensuring compliance with privacy guidelines. Built on Google Cloud, ADH offers marketers the ability to […]
TikTok is making waves in the digital advertising world with the launch of its Search Ads Campaign in the U.S., signaling a bold move to challenge Google’s long-standing dominance in search advertising. This new feature allows advertisers to place customized ads directly on TikTok’s search results page, shifting the focus from traditional, broad ads to highly targeted […]
The evolution of AI technology is transforming how businesses operate, and nowhere is this shift more evident than in marketing. What started as simple chatbots has now evolved into sophisticated AI agents, marking a pivotal moment for marketers. Events like Dreamforce and Inbound are shining a spotlight on AI agents, showcasing how they are reshaping […]
For years, Google has reigned as the dominant search engine, with “googling” becoming synonymous with searching for information online. However, a noticeable shift is happening among Generation Z, where platforms like TikTok and Instagram are starting to take Google’s place, particularly for searches related to product recommendations and lifestyle content. This change reflects more than […]
Meta is revolutionizing the way we interact with artificial intelligence, pushing the boundaries of what’s possible with AI technology. With a focus on enhancing user experiences and ensuring safety and responsibility, Meta AI has swiftly risen to prominence. It’s already a part of everyday life for over 400 million people each month, making it one […]
Building a new home can be an exciting but complex journey. You’ll face countless on-the-spot decisions, juggle suppliers, and handle unforeseen challenges. Without the right experience, this process could result in costly delays or even compromise the quality of the final product. That’s why around 80% to 90% of people hire a general contractor (GC) […]
