How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
In the last edition, we walked you through the idea of developing a lifecycle marketing strategy, how it can help build your DTC business, and how you can retain and acquire customers to the best of your abilities easily. But just the information wouldn’t suffice! Lifecycle marketing is an eCommerce business strategy that revolves around […]
If you’re running a direct-to-consumer business, it’s your consumer data that can help you get any form of success—financial, social, or operational. Data has every business in a chokehold so tight that it is impossible to design and put together any kind of business operation without taking into account the data collected. After all, the […]
Businesses thrive on user data—we made that crystal clear in our last edition. The only way you can develop a DTC business online is by creating it for your customers, that is, keeping their needs and requirements front and center when designing products, services, business operations, and marketing strategies. But how do you know what […]
The pandemic (yes, we’re still talking about it) sparked a nationwide zeal in people to kickstart their own businesses. But the recent and ongoing hit of inflation paired with disastrous events causing havoc in the economy has caused a great deal of worry in businesses this year, especially small and medium-scale enterprises. At times like […]
Podcasts are the new way brands are reaching out to a wider audience. And why not? People listen to podcasts on their daily commute to work, while getting ready, cleaning their living space, relaxing, cooking, or doing other chores around the house. It fits every activity as it allows people to actively or passively listen […]
Writing a persuasive, compelling, and exciting podcast ad is extremely nerve-wracking and challenging, even for the best of the writers in town. Not only do you need to ensure that it resonates with the listeners of the podcast, but you also take into careful consideration the kind of podcast you’re playing your ad in. You’ve […]
Bounce rate is a major factor in the success of your website. It’s a metric that shows how many people leave after visiting your page and how many of them come back. If you have a high bounce rate, it means that people aren’t staying on your site long enough to see if they’re interested […]
“Buy Now, Pay Later” – you’ve probably NEVER heard of this option while shopping online. Well, until most recently. Buy Now, Pay Later, or BNPL is a short-term financing plan that places flexibility in the hands of the customer — empowering them to make purchases instantly while paying for them at a future date. Which […]
Loyalty programs are a great way to build lasting customer relationships and increase revenue. However, they can be difficult to implement and measure in the DTC industry, where customers constantly switch devices and platforms. To make a loyalty program successful, you need to have a strong understanding of what motivates your customers and how they […]
Businesses compete for market share, customer retention, and acquisition in today’s highly competitive industry. Companies must target the appropriate prospects with the right product at the right time to acquire this edge, attract more consumers, and boost customer loyalty. How can firms identify potential customers for their goods or services? How can businesses deliver a […]
