How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Ads drive traffic, but landing pages convert that traffic into customers. The post-click experience is a crucial yet often overlooked aspect of PPC marketing. Many advertisers focus heavily on ad campaigns, neglecting the importance of their website or landing page, where conversions occur. To secure new business and maintain revenue, it’s essential to consider the […]
Google has clarified that a business’s proximity to a searcher is no longer a key factor in ranking Local Services Ads 🚀. This update shows Google’s evolving approach to prioritizing what’s most relevant for users looking for local service providers 🔍. Chris Barnard, a Local SEO Analyst at Sterling Sky, sparked the conversation by noting […]
Re-engagement campaigns are essential for rekindling your relationship with subscribers who’ve gone quiet. Here’s how to craft an email that grabs their attention and brings them back into the fold. By incorporating these elements, your re-engagement emails will catch the eye of your inactive subscribers and give them compelling reasons to interact with your brand […]
Beneath our rational society, emotions and instincts often drive decisions. Marketers can harness this by understanding why people make choices, enabling them to influence these decisions. Drawing from behavioral economics, here are five tips to help guide consumers’ seemingly irrational behaviors toward predictable outcomes. 1. Wink, Wink, Nudge, Nudge Nudges are subtle, often barely noticeable […]
On May 13, OpenAI unveiled the latest advancement in AI technology with the launch of GPT-4o (“o” for “Omni”). This new iteration of the model, which powers ChatGPT, marks a significant leap forward as it seamlessly integrates voice, text, and vision capabilities. Key Features: Statements: Inclusivity and Accessibility: Additionally, the company provided a demonstration of […]
This year marks the end of the road for Universal Analytics 360 as Google shifts its focus to Google Analytics 360 for paid users. This transition isn’t optional or something you can delay, and time is of the essence. Moving forward, there’s a notable departure from the previous analytics framework, and migrating data between the […]
What’s Happening: Starting in June, Google Ads will automatically stop showing ads for certain keywords that aren’t getting any attention. What Counts as “Not Getting Attention”: Keywords that haven’t been clicked or seen by anyone in the past year will be paused. Why It Matters: Google says having these inactive keywords can drag down how […]
A data clean room serves as a fortified digital haven where multiple entities can exchange user data and collaborate, all while upholding stringent privacy protocols. Within this sanctuary, brands, media publishers, and advertisers can safely share first-party and other customer data, ensuring it remains protected and controlled. While data can be compared and analyzed for […]
Crafting a landing page that effortlessly converts isn’t a riddle anymore. The key lies in mastering its core ingredients—each element meticulously tailored to captivate and convert. Let’s delve into a strategic breakdown of the five pivotal components essential for a landing page that not only grabs attention but also drives action. Your headline serves as […]
In today’s digital landscape, the importance of accurate data analysis cannot be overstated. Businesses rely heavily on analytics to make informed decisions, understand customer behavior, and optimize their online presence. Google Analytics 4 (GA4) has emerged as a powerful tool for tracking and analyzing website traffic, but its effectiveness hinges on proper implementation. Unfortunately, many […]
