Facebook ads are a great way to get your business out there, reach customers you may have never met before, and expand your brand. But if you’re not careful with how you run them, you could end up spending a lot of money on ads that don’t bring in the return you were hoping for.
Here are some of the biggest mistakes people make when creating Facebook ads and how you can avoid them:
- Not understanding their audience: Before you create an ad, it’s important that you understand who you’re trying to reach. If you don’t know who they are or what they like, then you won’t be able to create an effective ad that will resonate with them. You can use Facebook’s Audience Insights tool to learn more about your target audience.
- Not being willing to test different versions of an ad: When it comes to advertising, there isn’t always one right answer. Sometimes testing different versions of an ad can help you figure out which parts work best with your target audience so that you can optimize them further down the line.
- Not Optimizing Your Ads For Mobile: Facebook ads are optimized for mobile by default, but if you’re not careful, your ad image might become too small or blurry when viewed on a mobile device. It is recommended to use a 1:1 aspect ratio (the same height as width) when creating your ad images so that they look crisp even when scaled down for smaller screens.
- Not using a landing page: If your ad only links to your website and nothing else, it’s basically useless—you’re just paying for clicks that will never convert into customers or leads. If you’re going to spend money on Facebook ads, make sure you have a landing page set up where people can go when they click through your ad.
- Don’t use only one ad type: A lot of people think it’s best to stick with one type of ad for their campaign, but that’s actually not the case. You should actually try out different types until you find which ones work best for you and your audience.
- Not having a clear call to action: The most important thing you need in your ad is a clear call to action (CTA). This is where you tell people what your ad is about so they can click on it. You want a CTA that tells people what they’ll get out of clicking on it—not just “click here” or “visit my site.” For example, if you’re promoting a coupon code for new customers, your CTA could say something like “Grab this coupon code now!” so that people know exactly what they’ll get when they click.
- Putting your whole ad copy in the headline: You want to make sure that people who see your ad are intrigued enough by the first line that they’ll click through to find out more. You can do this by writing an attention-grabbing headline that includes a benefit for them (or something funny), and then using the rest of the ad to expand on that benefit.
- Not split testing Ads: Split testing allows you to test different versions of an ad against each other—for example, one version might show up on mobile devices while another shows up on desktop computers. By doing this, you’ll learn which ad performs best with different types of audiences and platforms. You can set up multiple variations of a single ad and test them against each other using Facebook’s split testing feature.
