November 22, 2024
Brand

Magnolia Bakery expands reach by debuting in grocery stores and partnering with Amazon

It all started with a bite – a single bite of a Magnolia Bakery cupcake on the hit show Sex and the City. From that moment on, Magnolia Bakery became an institution in the West Village of New York City. Its cupcakes and other baked treats became a pop-culture phenomenon featured in films and TV […]

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Temu

Temu has goals beyond simply outdoing Shein

Temu, the Chinese e-commerce platform, has ambitious plans for global expansion, targeting $3 billion in sales through its platform this year and a staggering $30 billion by 2027. This is a significant shift from the traditional focus of Chinese e-commerce firms on emerging markets, such as Southeast Asia, and marks a growing interest in developed […]

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TikTok

PA Media Reports UK Government to Ban TikTok on Government Phones

Oh snap! Looks like the UK is joining other Western countries in banning TikTok on government phones over security concerns. The fear is that user data from the Chinese-owned app could end up in the hands of the Chinese government, which doesn’t exactly tick all the boxes for Western security interests. The National Cyber Security […]

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Brand

Amazon Go Stores to Close in USA as Company Shifts Focus to Evolving Grocery Division

Attention shoppers! Amazon is shaking things up with its Go convenience stores in the USA. The e-commerce giant has decided to close eight stores as part of its cost-cutting measures. Two Go Stores in New York City, two in Seattle, and four in San Francisco will soon be saying goodbye to customers. What’s unique about […]

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E-Commerce

Buy Now Pay Later Trend Set to Drive E-commerce Industry to New Heights

The global market has already reached a whopping USD 13,497.0 billion in 2022, and it shows no signs of slowing down. With a projected CAGR of 15% during the forecast period from 2023-2030, the e-commerce industry is truly on fire! One of the key drivers of this growth is the increasing use of smartphones in […]

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Loyalty Programs

Lessons on Loyalty– DTC Edition

Selling as a direct-to-consumer brand brings a lot of benefits to the table. You get complete access to your customers all around the world, bypassing wholesalers, distributors, and third-party platforms completely. So you must create a great content plan, integrate it into your marketing campaign, and deploy engagement strategies on social media channels to garner […]

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Marketing Strategy

Centralized or Decentralized Marketing- That is the question

Marketing is all about communication—the way you advertise your business is the kind of message you put across. With a simple shift in focus or approach to communication, the type of audience your business will attract changes drastically.  But that doesn’t mean a kind of marketing strategy is less effective than the other—each has its […]

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Marketing Strategy

Lifecycle Marketing—A Strategy That Can Save Your DTC Business

Marketing is now a lot more than simply putting out the word about your business. Reaching your customers where they spend their time the most, catering to their needs on multiple channels, and creating a cohesive omnichannel experience keeping in mind consumer needs and convenience—altogether creates a lifecycle marketing strategy. It is designed to keep […]

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Marketing Strategy

Improving Your Lifestyle Marketing Strategy

In the last edition, we walked you through the idea of developing a lifecycle marketing strategy, how it can help build your DTC business, and how you can retain and acquire customers to the best of your abilities easily. But just the information wouldn’t suffice! Lifecycle marketing is an eCommerce business strategy that revolves around […]

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Purpose Driven Marketing

5 Reasons Why It Is Important To Be Purpose-Driven

Being a brand with a purpose can help DTC businesses get success by helping them stand out in an increasingly crowded marketplace. Consumers are inundated with brands, and they’re less likely to care about how much the products cost or how many claims there are on the packaging. A company that has a clear reason […]

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