How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
The US retail industry has faced significant challenges and disruptions in recent years, particularly due to the COVID-19 pandemic. However, there are signs of recovery and growth on the horizon. According to projections, US retail sales are expected to experience a 2.9% increase this year. In this article, we will delve into the factors driving […]
In today’s digital age, marketers and consumers are heavily engaged with their devices, spending significant time on various platforms and apps. Understanding how marketers and consumers allocate their device usage can provide valuable insights for effective marketing strategies. In this article, we will explore three key aspects of device usage: social media consumption, app usage […]
Netflix, the leading streaming platform, has long been known for its ad-free viewing experience. However, recent reports have indicated that the company is testing this by introducing advertisements in certain parts of its content. This move has raised eyebrows among subscribers and industry analysts, sparking curiosity and concern. In this article, we will explore the […]
TikTok, the popular short-form video-sharing app, has become a significant platform for both advertisers and creators alike. One of its key features, the Creative Challenge, has garnered attention for its ability to engage users and provide brands with a unique advertising opportunity. However, while advertisers have reaped the benefits of this innovative approach, the gains […]
LinkedIn has established itself as a leading professional networking platform, connecting millions of professionals worldwide. With the increasing popularity of video content, LinkedIn has been continuously enhancing its video ad options to provide more opportunities for businesses and professionals to engage their target audience. In this blog post, we will explore the expanded video ad […]
TikTok, the wildly popular social media platform known for its short-form videos, has announced an expansion of its creator monetization features. In a bid to further empower content creators, TikTok is introducing “Subscriber Videos,” a new feature that allows creators to offer exclusive content to their subscribers. This move aims to provide more opportunities for […]
Meta, formerly known as Facebook, has ventured into the realm of in-app stores by introducing its own store within the Facebook app. This strategic move aims to challenge the dominance of established app stores like Apple’s App Store and Google Play. Meta’s foray into in-app stores presents developers with an alternative distribution channel while streamlining […]
As social media platforms continue to evolve, feed algorithms play a critical role in determining the content users see. Meta, the company behind platforms like Facebook and Instagram, has been investing in artificial intelligence (AI) to improve the user experience. In this post, we will explore Meta’s insights into evolving feed algorithms and AI, highlighting […]
TikTok, the popular short-form video platform, has been steadily growing its e-commerce capabilities to provide new opportunities for brands and creators. In this blog post, we will explore TikTok’s expansion of access to the TikTok Shops e-commerce program. With the introduction of new features and partnerships, TikTok aims to empower businesses to leverage the platform […]
Snapchat has emerged as a popular social media platform, particularly among Generation Z, with its unique features and engaging content. As a result, brands are increasingly focusing their marketing efforts on Snapchat to reach and connect with this influential demographic. In this blog post, we will delve into Snapchat Insights and explore how Gen Z […]
