The Success of TikTok’s Creative Challenge Benefits Advertisers, but Leaves Creators in Doubt
TikTok, the popular short-form video-sharing app, has become a significant platform for both advertisers and creators alike. One of its key features, the Creative Challenge, has garnered attention for its ability to engage users and provide brands with a unique advertising opportunity. However, while advertisers have reaped the benefits of this innovative approach, the gains […]