Marketing Analytics and Reporting Specialist
Job Description
About the job
SUCCESS is seeking a contract Marketing Analytics Coordinator to be pivotal in measuring the effectiveness of marketing strategies and providing data-driven insights to optimize performance.
Data Collection: Aggregate data from various marketing channels including organic social, paid social, website analytics, and email campaigns.
Identify and isolate organic and paid social metrics
Custom Reporting: Create and maintain custom reports and dashboards for different marketing metrics that align with the company’s goals.
KPI Monitoring: Monitor key performance indicators (KPIs) to gauge the effectiveness of marketing strategies & communicate key metrics and areas of improvement.
Interdepartmental Collaboration: Work closely with different marketing teams (digital, content, SEO, etc.) to implement proper data tracking.
Analytics Tools: Utilize tools like Google Analytics, Adobe Analytics, or similar platforms to gather and analyze data.
Data Management: Manage and ensure the integrity of marketing databases.
Project Coordination: Manage analytics-related projects, ensuring they are completed on time and within scope.
Process Improvement: Continually seek and implement improvements in data collection and analysis processes.
Data Privacy Compliance: Ensure all data collection and processing is compliant with relevant data privacy laws and best practices.
Training and Development: Stay updated with the latest trends and advancements in marketing analytics and reporting.
Qualifications
1-3 years of experience in analytics and reporting
Knowledge and understanding of the following platforms as it pertains to analytics and reporting:
Supermetrics
GA4
Hubspot
Google Ads
Meta Business Manager
LinkedIn
Instagram
Facebook
X (Twitter)
Pinterest
Youtube
Google Sheets/ Excel
Hootsuite (or similar platform)
Kajabi
BigCommerce
Ability to handle multiple projects simultaneously and meet tight deadlines
Ability to aggregate data from multiple sources and produce comprehensive daily, monthly, yearly performance reports.
