Brand & Organic Social Marketing Senior Associate – Perigold

Job Description

Perigold is seeking a Brand & Organic Social Marketing Associate to join the Brand & Content Marketing team. In this role, 80% of your role will be to support strategy and execution of our organic social channels (Facebook, Instagram, Pinterest), where our primary objective is to drive engagement and reach. You will leverage our Brand and Editorial calendars to fuel our social calendars with fresh and engaging content for our social audiences, ultimately driving long-term brand value. This is a fast-moving space, where you’ll be able to test and learn as new platform functions and features are introduced. ~20% of your time will also be spent supporting Brand Marketing initiatives, including brand campaign development, analysis, creative briefs, and customer research.

This role is based in Boston and reports to Perigold’s Head of Brand Marketing & Curated Merchandising, with significant cross-functional exposure across our Marketing, Content, and Creative organizations.

What You’ll Do:

• Manage social strategy for Wayfair US and Canada organic social channels (Facebook, Instagram, Instagram Stories, Twitter, Pinterest)
• Brings to life Perigold’s Brand & Editorial calendars across all organic social platforms, owning implementation (sourcing content, creative briefs, scheduling, posting, reporting)
• Create creative briefs and manage partnership with several creative teams/stakeholders (PR, partnerships, SEO, email, paid social, etc.) to drive strategic alignment and execution
• Ideates social-first content ideas, through the lens of our Brand and Content strategy
• Analyzes and reports on content & platform performance to draw insights, identify trends and quickly action on areas for improvement. Supports development of reporting for organic social, in partnership with LLC social media managers
• Builds a deep understanding of platform & reporting tools, and troubleshoots bugs/issues as they arise
• Partner with social customer team to monitor and improve end-to-end customer experience on the channel
• Build full understanding of the Perigold customer
• Support Brand Marketing initiatives as needed, including customer research and user testing, campaign development & analysis, as well as creative briefs.

What You’ll Need

• Bachelor’s degree in a relevant field with a strong academic record
• 2+ years’ experience in digital marketing, social media (organic preferred), brand or content marketing, or creative direction with a focus in data analytics

• Exceptional project management and time management skills. Comfortable in a fast-paced, dynamic environment with competing priorities and time-sensitive milestones
• A total ownership mindset – ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
• Experience in providing creative direction and working with creative teams to develop assets
• Interest, familiarity with or experience in the interior design industry, with a strong taste level and ability to identify strong creative through both a subjective and analytical (data-driven) lens
• Experience in analyzing data sets to derive useable insights
• Passionate about the customer with an interest in delivering an exceptional customer experience
• Collaborative team player who wants to see themselves and others thrive
• Familiarity with Sprinklr, Excel, Dash Hudson preferred, but not required

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

Need Assistance?

For more information about applying for a career at Wayfair, visit our FAQ page here.

About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

We are interested in retaining your data for a period of 12 months to consider you for suitable positions within Wayfair. Your personal data is processed in accordance with our Candidate Privacy Notice (which can found here: https://www.wayfair.com/careers/privacy). If you have any questions regarding our processing of your personal data, please contact us at dataprotectionofficer@wayfair.com. If you would rather not have us retain your data please contact us anytime at dataprotectionofficer@wayfair.com.Report job