With Black Friday just around the corner, many retailers are working hard prepping their websites and stores. In 2022, Black Friday falls on the 25th of November. Whether you work in retail or are an eCommerce website owner, Black Friday is a huge event. It’s one of the busiest shopping days in the United States. But there are some things you need to do before Black Friday even comes around. What exactly do successful businesses do to get ready for Black Friday? Let’s find out with this post.
Here are six things that eCommerce retailers need to do in order to be ready for Black Friday:
- Increase your online presence: Black Friday is the perfect time to reach out to new customers, and the best way to do that is through social media. Create a Facebook event, invite your followers to it, and share updates about what you’re offering on Black Friday (and how much money you plan to make). Make sure you have a dedicated Twitter handle so you can direct people there if they have questions or want to make a purchase.
- Prepare your website and checkout process: Your website is one of the most important parts of your business, so you need to make sure it works well and performs well on a big day like Black Friday. You should also make sure that your checkout process is optimized for speed and efficiency because customers will be stressed out if they have trouble making their purchases on Black Friday.
- Make Sure Your Site Is Secure: You don’t want people logging into your site if they aren’t actually customers! The best way to prevent this is by using HTTPS encryption on all pages in your checkout process (and even beyond). Make sure that your payment gateway supports HTTPS as well so that shoppers’ data is encrypted during transmission between their browsers and your servers.
- Revamp the Product Page: While shopping during the Black Friday Sale consumers are in such a hurry that they don’t wait for a few seconds and switch to another website even if they find the product description a tiny miny difficult to understand. So, the retailers have to optimize the product description accurately to the SEO and easily understood. To make the description easy to understand and more attractive in look, bullets can be used and the description should be so brief in the starting highlighting important features, points, or information about the product.
- Offer exclusive discounts that only last a few hours or days: People love exclusivity—that’s why limited-time offers are so effective! By offering special discounts for only a short amount of time, you’ll encourage customers to shop quickly so they don’t miss out on these amazing deals!
- Know what your competitors are doing: You can’t just assume that your competition is sitting around doing nothing while you prepare for Black Friday. You need to know what they’re doing so that you can adjust accordingly and even beat them at their own game!
Don’t forget that other holidays are coming up too! Cyber Monday is rapidly approaching after Thanksgiving and Cyber Week begins soon after that
